Thank you for your interest in the 2025 Annual Survey of Museum-Goers conducted by the American Alliance of Museums and Wilkening Consulting!
This short enrollment form should take less than 5 minutes to complete, and it provides us with basic information to get you started.
The participation fee for 2025 is $1,250 for museums enrolling by February 28, 2025 and launching their surveys by March 8, 2025. (This fee increases to $3,250 for museums launching March 9, 2025 or later).
Museums with annual operating budgets of $400,000 or less will receive a $250 discount if they launch their survey by March 8. You may be asked to provide evidence of your budget size.
If you have any questions,
please reference the survey's website. Or, feel free to contact Jessica Strube at jessica (at) wilkeningconsulting (dot) com.