Thank you for your interest in the 2026 Annual Survey of Museum-Goers conducted by the American Alliance of Museums and Wilkening Consulting!
This short enrollment form should take less than 5 minutes to complete, and it provides us with basic information to get you started.
The early-bird participation fee for 2026 is $1,250 for museums enrolling by December 1, 2025 and launching their surveys by March 8, 2026.
The standard enrollment base fee is $1,350 for those enrolling between December 2, 2025 and February 28, 2026 (and launching their survey by March 8, 2026) (This fee increases to $3,250 for museums launching March 9, 2026 or later).
Museums with annual operating budgets of $400,000 or less will receive a discounted base fee of $1,000 if they launch their survey by March 8. You may be asked to provide evidence of your budget size.
If you have any questions,
please reference the survey's website (website to be updated in the coming months, most information still applies for 2026). Or, feel free to contact Jessica Strube at jessica (at) wilkeningconsulting (dot) com.