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2026 PRWeek Reader Survey

2026 PRWeek Reader Survey



Welcome to the 2026 PRWeek Readers' Survey! As the industry continually evolves, we're looking to our audience for anything we could be doing better to enhance our publication. This survey is an opportunity to let your voice be heard and inform changes in the future.

The following questions have been designed to be fast and easy to complete. Your responses are confidential and will be for internal use only.

Please take this survey in one sitting. There is no option to save and return later. It should take less than 10 minutes to complete.

Your perspective matters. We are excited to learn more about what we can do to improve PRWeek for our readers.

*indicates question is mandatory to answer
 
1. Which PRWeek platforms and channels do you use to access news, insights and industry updates? (Select all that apply) *This question is required.
2. How frequently do you visit PRWeek.com or consume PRWeek content? *This question is required.
3. On average, how much time do you spend consuming PRWeek content during a typical week? *This question is required.
4. How do you currently access PRWeek content and subscriptions? *This question is required.
5. How valuable do you find the following core PRWeek editorial features, annual rankings and honorific lists? *This question is required.
Space Cell Very ValuableValuableSomewhat ValuableNot ValuableDo Not Read
Talent & Compensation Index (formerly Salary Survey)
Best Places to Work
Steve Barrett on PR blog
Power List
40 Under 40
Agency Business Report (ABR)
Newsmaker CCO Profiles
Campaign Case Studies
Crisis Case Studies
News Analyses
Data/Infographics
Columns & Opinion Pieces
Last — Don Spetner
Special Reports (AI in PR, Cannes Case Studies, etc.)
Special Event Coverage (Cannes, Davos, CES, SXSW)
Women of Distinction
Hall of Fame
AI 25
Pride in PR
Health Influencer 30
6. Which specific topic areas are most critical to your day-to-day work and professional growth? (Select up to 5) *This question is required.
7.

How valuable would PRWeek educational content, on-demand learning packages or professional development programs (similar to LinkedIn Learning) be to your professional growth and team training?

*This question is required.
8. Which PRWeek events, conferences or awards programs have you attended, entered or followed over the past 2 years? (Select all that apply) *This question is required.
9. What is the primary value or outcome you seek when attending or participating in industry events and awards programs? (Select top 2) *This question is required.
10. How frequently do you or your team use generative or predictive AI tools in your public relations and comms workflows? *This question is required.
11. In which areas of PR practice do you feel AI tools currently provide the greatest value to your organization? (Select all that apply) *This question is required.
12. Which other PR, communications or marketing media outlets do you regularly consume for industry news and insights? (Select all that apply) *This question is required.
13. What primarily attracts you to consume or choose these other industry outlets alongside or over PRWeek? (Select all that apply) *This question is required.
14. In what ways are you involved in purchasing or vendor decisions for your organization or clients? (Select all that apply) *This question is required.
15. Which categories of B2B tools, services or software platforms do you actively evaluate, purchase or manage? (Select all that apply) *This question is required.
16. What actions have you taken in the past year as a result of content, research or advertising featured on PRWeek platforms? (Select all that apply) *This question is required.
17. Which of the following best describes your place of employment? *This question is required.
18. What is your current job level or title? *This question is required.
19. How many years of experience do you have in the public relations and communications industry? *This question is required.
20. Please select your age. (Optional)
21. Please select your gender. (Optional)
22. Please select your demographic background. (Optional)
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