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2026 EPG Category Management Survey

Introduction

👋 Welcome!

This survey explores how businesses across the beverage alcohol industry approach category management, business planning, and strategic decision-making. We’d like to understand the challenges you face, the data and resources you use, and where you see opportunities to improve business performance. Your responses will help provide a clearer picture of current practices and needs across the industry.

There is a total of 14 select-best-response questions, with an opportunity at the end of the survey to participate in a drawing for gift cards!