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RAYNE IX 2026 Agency Leader Survey

Intro


This is the first year of an annual study of how agency owners actually think — about the businesses they have built, what they are worth, and what happens next. Everyone who takes part gets the results.

The survey takes about 25 minutes. You can save your progress and come back to complete your response using the "Save and Continue" option at the top of the page.

Complete the survey by October 31, 2026 and you can enter a random drawing to receive a $500 Visa Cash Card. Contest rules are here.

Your individual answers are completely confidential — nothing you say will ever be reported in a way that identifies you or your agency. Results are reported only in combination with everyone else's.

Throughout this survey, "agency" means any firm that provides marketing, advertising, public relations, digital, creative, branding, media, or related services to clients.

We appreciate your time and your perspective.
1. Do you currently work in an agency? *This question is required.
2. Do you currently own all or part of an agency? *This question is required.
3. Have you owned an agency in the past? *This question is required.
3. Do you currently work in a leadership position in an agency? *This question is required.
3. What is your role today? Choose all that apply. *This question is required.
3. Are you interested in owning all or part of an agency someday? *This question is required.
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