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2026 MM+M Reader Survey

2026 MM+M Reader Survey



Welcome to the 2026 MM+M Readers' Survey! As the industry continually evolves, we're looking to our audience for anything we could be doing better to enhance our website. This survey is an opportunity to let your voice be heard and inform changes in the future.

The following questions have been designed to be fast and easy to complete. Your responses are confidential and will be for internal use only.

Please take this survey in one sitting. There is no option to save and return later. It should take less than 10 minutes to complete.

Your perspective matters. We are excited to learn more about what we can do to improve the site for our readers.

*indicates question is mandatory to answer
 
1. Which of the following best describes the industry segment you work in? (Please select only ONE.) *This question is required.
3. What best describes your current job title/function? (Please select only ONE.) *This question is required.
5. In which formats do you read or interact with MM+M content? (Select all that apply) *This question is required.
6. How often do you visit the MM+M website (www.mmm-online.com)? (Select one) *This question is required.
7. For what reasons do you visit the MM+M website? (Select all that apply) *This question is required.
8.

Which MM+M email newsletters do you regularly read? (Select all that apply)

*This question is required.
9. What other general resources do you use to obtain industry news and information? (Select all that apply) *This question is required.
10. For each of the following healthcare marketing topics, please rate your level of interest in seeing coverage. (1 being "Not at all interested" and 5 being "Very interested") *This question is required.
Space Cell 12345
Emerging Health Technology (AI, VR, Platforms)
Digital Marketing (AEO, Omnichannel Strategy)
Digital Media (Programmatic, Interactive Campaigns)
Marketing/Advertising to Consumers (DTC)
Marketing/Advertising to Healthcare Professionals (HCP)
Data and Analytics Execution & Measurement
Content Marketing & Storytelling Architecture
Social Media & Influencer Strategy
Legal / Regulatory Issues (FDA, Compliance Changes)
AI Best Practices
R&D / Clinical Trials Insights
Payer Issues & Market Access Management
Direct Marketing Strategy
Partnerships / Joint Industry Collaborations
Medical Education Campaign Styles
Patient Education Strategies
Public Relations & Crisis Comms Execution
Medical Affairs
Careers Coverage / Talent Management Benchmarks
Industry Meetings & Conference Breakdowns
11. For each of the following healthcare marketing topics, please rate your current satisfaction with MM+M’s coverage (1 being "Not at all satisfied" and 5 being "Very satisfied") *This question is required.
Space Cell 12345
Emerging Health Technology (AI, VR, Platforms)
Digital Marketing (AEO, Omnichannel Strategy)
Digital Media (Programmatic, Interactive Campaigns)
Marketing/Advertising to Consumers (DTC)
Marketing/Advertising to Healthcare Professionals (HCP)
Data and Analytics Execution & Measurement
Content Marketing & Storytelling Architecture
Social Media & Influencer Strategy
Legal / Regulatory Issues (FDA, Compliance Changes)
AI Best Practices
R&D / Clinical Trials Insights
Payer Issues & Market Access Management
Direct Marketing Strategy
Partnerships / Joint Industry Collaborations
Medical Education Campaign Styles
Patient Education Strategies
Public Relations & Crisis Comms Execution
Medical Affairs
Careers Coverage / Talent Management Benchmarks
Industry Meetings & Conference Breakdowns
12. Rate how you evaluate the layout, value and prestige of the following industry recognition and awards events (1 being "Poor" and 5 being "Excellent") *This question is required.
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MM+M Awards
Med Ad News Agency of the Year (The Mannys)
PharmaVOICE 100
PM360 Trailblazer Awards
Fierce Pharma
Clios Health awards
13. What specific industry-related events have you personally attended in the last two years? (Select all that apply) *This question is required.
14. Rate your level of agreement with the following statements concerning the current value of the MM+M digital footprint (1 being "Strongly disagree" and 5 being "Strongly agree") *This question is required.
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It keeps me completely up-to-date on the pharmaceutical marketplace
It successfully keeps me informed on all strategic aspects of marketing and media
It gives me high-quality informational intelligence that allows me to perform my job better
It provides me with critical industry information that I cannot easily source elsewhere
15. If MM+M transitioned its deep-dive strategy archives, executive profiles, annual agency tables and industry benchmark studies behind a premium digital paywall (while daily news flashes remained free), how would your access behavior shift? (Select one) *This question is required.
16. Which bundled utility add-on features would most effectively justify a higher tier premium membership entry price for you or your business procurement teams? (Select all that apply) *This question is required.
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