ANNEXE A. INDICATIVE TRAINING AGENDA AND LEARNING OUTCOMES

ANNEXE A. INDICATIVE TRAINING AGENDA AND LEARNING OUTCOMES

Strengthening Digital Journalism: Editorial Excellence, Audience Engagement and Multimedia Innovation

Day 1. Navigating the Modern Information Environment: Editorial Strategy, Ethical Reporting and Audience Engagement

1. Content Strategy and Editorial Decision-Making

Public interest journalism
Prioritising and selecting content in an information-saturated environment
Distinguishing between important, engaging and viral content
News gathering, verification and editorial agenda-setting
Developing editorial policy, priorities and cross-platform content strategy

2. Reporting in an Uncertain Information Environment and Journalism Ethics in the Digital Era

Verification under conditions of uncertainty
Reporting responsibly before all facts are available
Handling rumours, leaks and social media claims
Top ethical mistakes in local media
Accuracy, fairness and accountability

3. Audience Reach, SEO and GEO for Journalists

How algorithms influence content distribution
SEO (Search Engine Optimization) for news organisations
GEO (Generative Engine Optimization): making journalism discoverable in AI-powered search and assistants
Emerging online trends and audience-consumption habits
Headlines, metadata and content structuring
Building sustainable audience growth without clickbait

4. Reporting Sensitive Topics and Platform Restrictions

Platform Restrictions on Reporting Sensitive Topics
Understanding YouTube and social media content moderation challenges

Day 2. Cross-Platform Storytelling and Multimedia Production

1. Adapting Journalism for Different Platforms

Understanding the strengths and limitations of each platform
Adapting journalistic content to platform-specific audiences and behaviours
Content packaging for maximum engagement without compromising standards
Storytelling approaches across text, video, audio and social formats

2. Social Media Storytelling Masterclass

How to Adapt Traditional Journalistic Content for: Facebook, Instagram, Telegram and TikTok
Platform-specific writing styles
Visual storytelling techniques
Headlines, captions and hooks
Community engagement and audience interaction
Converting one story into multiple platform formats

3. Advanced Video Storytelling and Modern Video Production

Story structure, narrative design and character-driven storytelling
Innovative approaches to video features and digital reportage
Digital-first, mobile-first and short-form video production
Modern editing techniques and audience retention strategies
Building emotional engagement while maintaining editorial standards
International best practices and emerging trends in video journalism and newsroom workflows

4. Podcast Storytelling and Production

Identifying stories suitable for podcasts
Narrative storytelling, scripting and interviewing techniques
Audio editing and sound design fundamentals
Repurposing newsroom content for audio formats
Podcast distribution, audience growth and engagement
Launching and sustaining a successful news podcast

By the end of the training, participants will be able to:

Make informed editorial decisions and develop effective content strategies.
Apply verification and ethical reporting standards in complex information environments.
Increase audience reach through SEO, GEO and platform-specific engagement strategies.
Adapt and produce content across text, video, audio and social media formats.
Use multimedia storytelling techniques to create engaging, audience-focused journalism.