2026 READER SURVEY

1. How do you currently engage with HD content? (Select all that apply) *This question is required.

• I read every issue of the magazine cover to cover
• I skim/select magazine content based on relevance
• I regularly read HD newsletters
• I follow HD on social media
• I visit HD's website for articles/resources
• I mostly browse digital/social rather than print

2. Across all the ways you engage with HD (magazine, newsletters, social, website), which matters more to you? *This question is required.

• More frequent, bite-sized content across channels
• Fewer, more in-depth pieces I can dig into
• No strong preference either way

3. Which types of content do you find most valuable from HD, regardless of channel? (Select up to three.) *This question is required.

• Featured projects
• Profiles and Q&A Interviews (designers, owners, brand leaders)
• Product spotlights
• Special feature sections (trends, wellness, development)
• Industry news and business insights
• Sourcing/supplier resources

4. Which hospitality sectors would you like to see more coverage of, in any format? (Select up to three.) *This question is required.

• Third spaces (coworking, members clubs, hybrid spaces)
• F&B venues (restaurants, bars, nightclubs, lounges)
• Transportation (cruises, yachts, luxury trains)
• Branded residences
• Wellness environments
• Hospitality-influenced spaces (offices, sports stadiums, amenity spaces, student housing, retail)
• Technology Applications

5. Where do you prefer to get HD content? (Rank in order of preference, with 1 = most preferred and 5 = least preferred.) *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5
Print magazine	1	2	3	4	5
Digital edition of the magazine	1	2	3	4	5
Newsletter	1	2	3	4	5
Social media	1	2	3	4	5
Website / online exclusives	1	2	3	4	5

6. Which of the following industry media sources do you read or access at least once in a typical month? (Select all that apply.) *This question is required.

• Architectural Digest / AD Pro
• Azure
• Boutique Design
• Business of Home
• Commercial Interior Design
• designboom
• Dezeen
• Homeworthy
• Hospitality Interiors
• Hotel Designs / SPACE
• Interior Design
• Metropolis
• NEWH magazine
• Sleeper
• The Architect’s Newspaper

8. How many years of industry experience do you have? *This question is required.

• Under 3 years
• 3 - 5 years
• 6 - 10 years
• 11 - 20 years
• More than 20 years

9. What is your primary job function. (Please select the best answer). *This question is required.

• Architect
• Asset Manager
• Interior Design
• Owner / Operator
• Contractor / Builder
• Manufacturer / Sales Rep
• Procurement
• Project Manager
• Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.