Phocuswright, a leading travel industry research firm, has partnered with Northstar Travel Group to conduct an annual study on how travel companies from startups to enterprises are adopting AI. Please have someone answer who understands your organization’s technology priorities and budget.
Length: This survey should take around 15 minutes for most executives. Representatives from startups will see some additional questions.
Incentives: To thank you for your time, you may opt-in to receive a summary report with highlights from the survey findings (estimated delivery 3Q26) by entering your name and email address at the end of the survey (optional). Additionally, we will be running drawings for two respondents to receive a free ticket to The Phocuswright Conference, November 17-19, 2026 ($4,000 value) and two respondents to receive a free ticket to WiT Singapore, Sept. 30-Oct. 2, 2026 ($1,800 value). Your time and responses are greatly appreciated!
Confidentiality: Your responses will be kept strictly confidential and used only to determine trends. Data will be reported only in aggregate. Most questions contain an option for “prefer not to disclose.”