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CVSN Business Innovation Accelerator: Advisory Council Feedback – Wholesail Session

Thank you for reviewing the Wholesail Innovation Accelerator Session. Wholesail is an integrated platform for distributor accounts receivable, credit decisioning, and customer payment experience. This survey gathers structured industry feedback to help determine:

- Whether Wholesail's approach to AR, credit, and payments fits heavy duty distribution
- Where it creates operational value and where it falls short
- What must improve for industry adoption
- How Wholesail should evolve for this market

Estimated time: 7-10 minutes. This session generated several open-ended questions where your direct experience is more valuable than multiple-choice answers, so please share your perspective in your own words where prompted.

SECTION 1 – Contact Information

1. Contact Information *This question is required.

First Name
Last Name
Company
Email
Business System / ERP

SECTION 2 – How You Participated
Your answers help us understand whether feedback comes from the live session or from watching the edited recording.

2. How did you engage with this session? *This question is required.

3. If you participated live, how prepared did you feel going into the session?
Skip if you only watched the recording

SECTION 3 – Current AR and Credit State

4. How significant is the AR and collections operational burden in your organization today? *This question is required.

5. How would you describe your current AR and credit decision process? *This question is required.

6. How do CVSN members in your organization make credit decisions for new customers and evaluate customer credit risk on an ongoing basis?
From Wholesail.

Describe your process, including who owns the decision, what data you use, and how often you review.
*This question is required.

SECTION 4 – Payment Behavior in Your Network

7. What are the biggest barriers for CVSN members to getting customers to be more timely payers?
From Wholesail.

Include any specific friction points unique to heavy duty distribution.
*This question is required.

8. When customers pay late, it is usually for one of a few reasons. Which is the biggest driver of late payment in your business?
From Wholesail. *This question is required.

Please enter an 'other' value for this selection. * This question is required.

9. Does the biggest driver of late payment vary by customer type or size?
From Wholesail.

*This question is required.

10. Approximately what percentage of your customer base today pays via ACH or autopay versus checks or credit card? *This question is required.

SECTION 5 – Standardization & Cross-Border Considerations
From Wholesail. These questions get at the strategic tension between growth and risk that Wholesail's platform aims to resolve.

11. In other industries Wholesail has observed that Sales typically want to extend terms to win and keep accounts, while Credit and AR own getting paid. From your experience, is there a natural tension between Sales and Accounts Receivable around extending credit, and how do the best operators resolve it?
From Wholesail. *This question is required.

12. Credit policies are built to limit risk, but slow or conservative credit decisions can also cost sales. A customer who cannot get approved fast may just buy elsewhere. Do you think the industry leaves revenue on the table because of how credit is run, and where is the right balance?
From Wholesail. *This question is required.

13. A credit team is really balancing four things at once: enabling sales, limiting risk, ensuring collectability, and protecting cash flow. Rank these by which gets the most priority in your organization today. (Example: Highest Priority=Highest Ranking)
From Wholesail. *This question is required. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Enabling sales
Limiting risk
Ensuring collectability
Protecting cash flow

14. Of those same four from the previous question, which do you wish carried more weight in your organization? *This question is required.

SECTION 6 – Supplier & Buyer Network

15. How valuable would a shared real-time credit bureau for B2B small business buyers (like Wholesail's Lighthouse) be to your business? *This question is required.

16. Would you participate in a reciprocal data-sharing model where you contribute customer payment behavior data in exchange for access to network-wide credit data? *This question is required.

SECTION 7 – Wholesail Solution Fit

17. After watching this session, how clearly do you understand what Wholesail does? *This question is required.

18. How relevant is the problem Wholesail is solving to your business right now? *This question is required.

19. Which Wholesail capabilities would be most valuable to your organization? (Select up to three) *This question is required.

SECTION 8 – Where Wholesail Could Succeed

20. What was the most compelling thing you heard in this session?
The moment where you thought: that could actually work in our world. *This question is required.

21. Which type of operation in heavy duty distribution would benefit most from Wholesail, and why? *This question is required.

22. What would need to be true for a solution like Wholesail to gain real traction in heavy duty? *This question is required.

Please enter an 'other' value for this selection. * This question is required.

SECTION 9 – Where Wholesail Could Struggle
This is the most useful feedback an innovator can receive. Please be direct.

23. What do you see as the biggest obstacle to adopting a platform like Wholesail in your organization? (select up to two)
*This question is required.

ERP integration complexity
End customer resistance to changing payment methods
Internal staff resistance to changing the AR workflow
Cost of implementation
Concerns about data sharing in the credit bureau model
Limited internal IT or technology resources
Existing AR tools that already work well enough
Other - Write In (Required) Please enter an 'other' value for this selection. * This question is required.

24. What concern or skepticism do you have after watching this session?
Be candid — this is the feedback that shapes the product. *This question is required.

25. Is there a specific scenario where you could see Wholesail failing to deliver in heavy duty distribution? What would cause that? *This question is required.

SECTION 10 – Overall Industry Fit

26. Overall, how would you rate Wholesail's relevance to heavy-duty distribution?
*This question is required.

27. Would you personally like to explore Wholesail further? *This question is required.

28. Any other thoughts, questions for Wholesail, or feedback on the Accelerator format? *This question is required.