MacEwan University 2026 Alumni Survey

Space Cell

Way too much

A little too much

About right

Would welcome more

Not nearly enough

No opinion

a. Email correspondence from MacEwan University (newsletters, news flashes, etc.)

b. Information regarding discount programs (credit cards, insurance services, etc.)

c. Solicitations for donations (annual fund, support for athletics, etc.)

d. Invitations to alumni activities

e. Presence on social media sites (Facebook, LinkedIn, etc.)

Thank you for taking the time to complete MacEwan University’s 2026 Alumni Attitude Survey. Your feedback will help us better understand the experiences, interests and priorities of MacEwan alumni, donors and supporters, and will help guide future engagement, communications, benefits, services and university initiatives.

This survey includes questions for both MacEwan alumni and non-alumni donors/supporters of the university. To ensure you receive the questions most relevant to you, please select the option below that best describes your relationship with MacEwan.

Throughout this survey, “MacEwan” refers to MacEwan University and its previous institutional names.

We recommend taking your survey on a desktop computer, laptop computer or tablet. If you take the survey using a mobile device, we recommend turning your mobile device to the landscape position. Remember, if you cannot complete the entire questionnaire, please hit the “submit” button at the end, so that we can still capture your results. None of the questions are required.

To begin, we would like to understand your current relationship with MacEwan, including your overall impression of the university and how connected you feel today.

We would like to begin by learning more about your relationship with MacEwan and how you currently view the university. Your responses will help us better understand the connections, experiences and impressions that shape your relationship with MacEwan as a donor or supporter.

2. Which of the following describes your overall current opinion of MacEwan?

3. How often do you speak favorably about MacEwan to others?

Which of the following best describes your experience as a student?

4. Which of the following best describes your experiences as an alum?

4. Which of the following best describes your experiences as a MacEwan donor/supporter?

4. How would you rate your decision to attend MacEwan?

Bad decision	Fair decision	Good decision	Great decision	No opinion

4. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to MacEwan?

0	1	2	3	4	5	6	7	8	9	10
0	1	2	3	4	5	6	7	8	9	10

5. On a scale from 0 to 10, with 0 being the lowest, how likely are you to recommend MacEwan to a future student?

0	1	2	3	4	5	6	7	8	9	10
0	1	2	3	4	5	6	7	8	9	10

5. Which qualities do you feel best describe MacEwan alumni? (Check up to 3.)

Responsible
Self-motivated
Socially aware
Other Please enter an 'other' value for this selection.

Your MacEwan education may have shaped your path in different ways. The following questions ask about the skills, preparation and experiences that have supported your work, continued learning and community involvement.

5. Did the education you received at MacEwan prepare you for each of the following? (Check all that apply.)

Beginning or advancing my career
Pursuing graduate studies or professional development
Continuing to learn throughout my life
Responding to new career opportunities
Contributing to my community
Applying knowledge or skills from my program/area of study

5. Which of the following skills or abilities did your MacEwan education most help you develop? (Check up to 5.)

Entrepreneurial thinking
Adaptability
Understanding diverse perspectives
Collaboration and teamwork
Leadership
None of the above
Other Please enter an 'other' value for this selection.

5. Which of the following fields most closely aligns with your current or most recent work? (Check all that apply.)

Government/public service/policy
Non-profit/charitable sector
Skilled trades/applied sciences/industry
Not applicable
Other Please enter an 'other' value for this selection.

5. Are you currently working in a field related to your MacEwan education?

5. Since graduation from MacEwan, have you participated in any of the following activities? (Check all that apply.)

Volunteered in the community
Served as a member on a board, committee or council
Started a company (as an individual or as part of a group)

How important is it for MacEwan to expand its role in preparing students for high-demand, future-focused careers (e.g., health, technology, business, public service)?

Not important	Somewhat important	Very important	Critically important	No opinion

Please indicate the extent of your loyalty to each of the following:

Space Cell	Not loyal	Somewhat loyal	Loyal	Very loyal	No opinion
a. My college/school within MacEwan University
b. My major or degree program
c. A faculty member or instructor
d. A student organization or activity I was associated with
e. MacEwan University athletics
f. MacEwan University in general

The following questions ask you to reflect on your time as a student at MacEwan, including the people, supports and experiences that shaped your education.

In which of the following organizations/activities did you participate as a student? (Check all that apply.)

h. Residence halls
i. Professional or career-related organizations
j. Academic clubs
k. Ethnic and/or cultural centers
l. Student media (newspaper, radio, TV, or yearbook)
Other Please enter an 'other' value for this selection.

How important was each of the following to your experience as a student?

Space Cell	Not important	Somewhat important	Very important	Critically important	No opinion
a. Relationship with other students
b. Academics/classes
c. Relationship with the faculty
d. Attending athletic events
e. Opportunity to participate in fraternity/sorority
f. Relationship with administration and staff
g. Student leadership opportunities
h. Skills/training for career
i. Traditions or values learned on campus
j. Opportunity to interact with alumni
k. Opportunity to engage in community service activities

5. Was there a professor, instructor, staff member or other member of the MacEwan community who had a meaningful impact on your experience as a student? If so, please share their name and briefly describe the impact they had.

Name

Description of impact

Name one program or activity that had a special impact on your experience as a student. Please also provide a brief description of the program or activity.

Name(s)

Description of experience

How prepared did you feel for the transition from high school to university?

Not prepared	Somewhat prepared	Prepared	Extremely prepared	No opinion

5. Thinking back to when you first began your studies at MacEwan, what were the biggest challenges you experienced during that transition? (Check up to 3.)

Adjusting to academic expectations
Managing workload and/or my time
Understanding program/course requirements
Choosing a program of study
Navigating university systems and support services
Making friends/feeling socially connected

Building confidence in academic skills (e.g., writing, studying, exams)
Managing stress, mental health, or well-being
Balancing school with work or family responsibilities
Managing financial pressures
Finding housing or living arrangements
Other Please enter an 'other' value for this selection.

5. When you first began your studies, what supports or services did MacEwan do well to help with your transition? (Check up to 3.)

New student orientation
Academic advising and program guidance
Support with admissions and enrolment
Financial aid, scholarship, award or bursary information
Peer support programs
Academic skill-building supports (e.g. tutoring, writing skills, study strategies)
Mental health and well-being supports

Services for Indigenous students
Services for International students
Services for students with disabilities
Information about campus life (e.g. student clubs)
Recreation or athletic facilities
Campus medical services
Other Please enter an 'other' value for this selection.

5. What is one thing MacEwan could do to better prepare students for the realities of today’s workforce?

5. To what extent do you agree or disagree with the following statement:

“Earlier exposure to career pathways (e.g., in high school) improves student success and workforce readiness.”

Strongly disagree	Somewhat disagree	Somewhat agree	Strongly agree	No opinion

The following questions focus on your experience as a MacEwan alum, including how you hear from the Alumni Office, which benefits and services are most relevant to you, and what types of opportunities, information or support you would like to see in the future.

In your relationship with MacEwan University, please describe how often you do or have done each of the following:

Space Cell	Never	Occasionally	Regularly	All the time	No opinion
a. Attend local Alumni Association events
b. Get in touch with other alumni
c. Read alumni email
d. Read the alumni magazine
e. Attend MacEwan University sporting events
f. Attend class reunions
g. Visit campus
h. Visit MacEwan University or Alumni website
i. Volunteer for MacEwan University or Alumni Association
j. Engage with MacEwan University on social media

For each of the communication methods listed below, please tell us how important that method is to you and also rate MacEwan University's effectiveness in utilizing that method:

	1	1
	Importance 1 = Not important 2 = Somewhat important 3 = Very important 4 = Critically important	Effectiveness 1 = Poor 2 = Fair 3 = Good 4 = Excellent
a. MacEwan University website
b. Electronic newsletter
c. Email
d. Communication regarding services and benefits
e. Invitations to MacEwan University activities
f. The alumni magazine
g. Periodic informational communications
h. Invitations to alumni activities
i. Social media/online community

The way we communicate with donors and supporters plays an important role in building connection and sharing impact. The following questions will help us understand which communication methods matter most to you, and how effectively MacEwan is currently using them.

5. For each of the communication methods listed below, please tell us how important that method is to you and how effective MacEwan University is in using that method.

	1	1
	Importance 1 = Not important 2 = Somewhat important 3 = Very important 4 = Critically important	Effectiveness 1 = Poor 2 = Fair 3 = Good 4 = Excellent
a. MacEwan University giving website
b. Personal email updates/direct contact from MacEwan representatives
c. Donor newsletter or impact reports
d. Invitations to MacEwan events
e. Updates on how donor support is used
f. Donor announcements, stories about students, alumni and community impact
g. Social media

Please indicate your feeling regarding the frequency of the following:

5. How valuable are the following types of alumni information to you?

Space Cell	Not valuable	Somewhat valuable	Valuable	Very valuable	No opinion
a. Alumni news and stories
b. Event invitations
c. Information about benefits and services
d. Opportunities for career and professional development
e. Volunteer or mentorship opportunities
g. University news/updates
h. Information about ways to give or support students and university initiatives
i. Opportunities to provide feedback on alumni programming and university initiatives

5. Where do you most frequently receive or look for alumni information? (Check up to 3.)

MacEwan University website
MacEwan University social media channels
Word of mouth
I do not look

5. Overall, how well do MacEwan alumni communications keep you informed?

Not at all	Somewhat	Well	Extremely well	I do not wish to be informed	No opinion

5. Which of the following alumni benefits, services or opportunities are most important to you? (Check up to 5.)

Discount on TD home/auto/travel insurance
Discount on Manulife health/dental and life insurance
Discount on courses through School of Continuing Education
Access to career development support
Invitation to alumni events
Discount on Griffins athletic games
Discount on Sport and Wellness membership

Discount on MacEwan Theatre and Music performances
Volunteer opportunities
Community partner opportunities to support hands-on learning
Student mentorship opportunities
Contributing to MacEwan’s future direction via feedback/focus groups
None of the above

5. MacEwan alumni receive a 10% discount on School of Continuing Education non-credit courses, including micro-credentials—short, flexible programs designed to build in-demand skills and support career growth.

If you were considering a micro-credential, which factors would be most important in your decision to enroll? (Check up to 5).

Recognized by employers or industry
Flexible/self-paced format
Endorsed or co-developed with industry partners
Helps me build in-demand/job-ready skills
Low cost
Provides clear learning outcomes and expectations
Recommended by a coworker or friend

Stackable towards a certificate
Peer-to-peer learning
Includes an assessment
Offers support (e.g., instructor feedback, mentorship)
Includes hands-on or practical learning experience
Provides networking or industry connections
Includes real-world projects or case studies

5. In which of the following areas would you be most interested in pursuing a micro-credential? (Check up to 3.)

Business
Artificial intelligence and innovation
Art and design
Health

Community services
Professional Health Education
Personal enrichment

5. Are there any alumni benefits, services or opportunities you would like MacEwan to offer in the future?

How important is it for alumni in general to do the following and how well does MacEwan University do at supporting alumni in doing them?

	1	1
	Importance 1 = Not important 2 = Somewhat important 3 = Very important 4 = Critically important	Performance 1 = Poor 2 = Fair 3 = Good 4 = Excellent
a. Mentoring students
b. Identifying job opportunities for graduates
c. Recruiting students
d. Serving as ambassadors promoting MacEwan University to others
e. Providing financial support for MacEwan University (e.g. donations)
f. Networking with other alumni
g. Volunteering for MacEwan University
h. Providing leadership by serving on boards, committees, etc.
i. Attending general alumni and MacEwan University events
j. Attending MacEwan University athletic events
k. Participating in MacEwan University online activities (social media)

Which of the following alumni activities would you be the most likely to participate in? (Check up to 5.)

a. Identifying job opportunities for graduates
b. Recruiting students
c. Serving as ambassadors promoting MacEwan University to others
d. Providing financial support for MacEwan University (e.g. donations)
e. Networking with other alumni
f. Volunteering for MacEwan University
g. Providing leadership by serving on boards, committees, etc.
h. Attending general alumni and MacEwan University events

i. Attending MacEwan University athletic events
j. Participating in MacEwan University online activities (social media)
k. Providing input or feedback on new initiatives
l. Participating in advisory discussions or roundtables
m. Mentoring or supporting students
o. Supporting work-integrated learning opportunities
p. Speaking or sharing career insights

Please rank your top five items that would make a micro-credential valuable to you. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Recognized by employers or industry
Flexible/self-paced format
Endorsed or co-developed with industry partners
Helps me build in-demand / job-ready skills
Low cost
Provides clear learning outcomes and expectations
Recommended by a coworker or friend
Stackable toward a certificate
Peer-to-Peer Learning
Offered by a reputable institution or organization
Includes an assessment
Offers support (e.g., instructor feedback, mentorship)
Includes hands-on or practical learning experience
Provides networking or industry connections
Includes real-world projects or case studies

Please check your top five items that would make a micro-credential valuable to you. (Check up to 5.)

a. Recognized by employers or industry
b. Flexible/self-paced format
c. Endorsed or co-developed with industry partners
d. Helps me build in-demand / job-ready skills
e. Low cost
f. Provides clear learning outcomes and expectations
g. Recommended by a coworker or friend
h. Stackable toward a certificate

i. Peer-to-Peer Learning
j. Offered by a reputable institution or organization
k. Includes an assessment
l. Offers support (e.g., instructor feedback, mentorship)
m. Includes hands-on or practical learning experience
n. Provides networking or industry connections
o. Includes real-world projects or case studies

Which of the following types of micro-credentials are the most interesting to you? (Check up to 5.)

PLACEHOLDER QUESTION

Option 1
Option 2

What are barriers to your participation in alumni activities? (Check all that apply.)

a. Time/other commitments
b. Concern about future solicitation
c. Value (cost as compared to benefit)
d. Type or subject matter of the event
e. I don't know anyone

f. I won't make a difference
g. I don't want to
h. Geographical distance
i. Unsure of how to get involved
Other Please enter an 'other' value for this selection.

Many alumni choose to support MacEwan in different ways, including through time, expertise, advocacy and financial giving. The following questions focus specifically on financial giving and the areas of support that may be most meaningful to you.

5. Which of the following best describes your financial support of MacEwan?

5. If you would like to provide reasoning/feedback based on your response, please do so.

Your support helps create opportunities for students and strengthens the MacEwan community. In this section, we would like to learn more about your future giving intentions, the areas you may be interested in supporting, and the factors that influence your philanthropic decisions.

5. Which of the following best describes your future giving intentions toward MacEwan University?

5. Where would you rank MacEwan University as one of your philanthropic priorities?

Not a priority	Low priority	Medium priority	High priority	Highest priority

5. If you were to donate to MacEwan in the future or donate more than you already do, which areas would you be most likely to support? (Check all that apply.)

Area of greatest need
Campus spaces, labs or learning environments
Student crisis or emergency support
Support campus diversity, equity and inclusion initiatives
Faculty/program support

Support for specific groups (e.g. 2SLGBTQIA+, Indigenous, caregivers, etc.)
Mental health services
Athletic programs
Student scholarships, awards and bursaries

5. If you were to continue giving to MacEwan University or increase your support, which areas would you be most likely to support? (Check all that apply.)

Area of greatest need
Student awards, scholarships and bursaries
Student emergency or crisis support
Mental health and wellness supports
First-generation student support
Indigenous student support and initiatives
Equity, diversity and inclusion initiatives

Work-integrated learning and career readiness
Faculty, program or school-specific priorities
Applied research or innovation
Campus spaces, equipment or learning environments
Athletics
Other Please enter an 'other' value for this selection.

5. How important are the following factors when deciding whether to continue or increase your support of MacEwan University?

Space Cell	Not important	Somewhat important	Very important	Critically important	No opinion
a. Understanding how my gift makes an impact
b. Supporting students financially
c. Helping students access education
d. Supporting an area or cause I care about
e. Confidence that my gift will be used responsibly
f. Seeing strong leadership and direction from the university
g. Feeling personally connected to MacEwan’s mission
h. Receiving meaningful updates about the impact of my giving
i. Recognition for my support
j. Opportunities to attend events or engage with the university
k. Being invited to make a legacy or planned gift

5. To what extent do the following factors limit your ability or interest in continuing or increasing your support of MacEwan University?

Space Cell	Strongly disagree	Somewhat disagree	Somewhat agree	Strongly agree	No opinion
a. My current financial situation
b. Competing charitable priorities
c. I need more information about MacEwan’s funding priorities
d. I am not sure how my gift is making an impact
e. I have not been asked in a way that aligns with my interests
f. I am unsure where my support is most needed
g. I do not feel strongly connected to MacEwan
h. I prefer to give only when there is a specific campaign or need
i. Nothing currently prevents me from giving or giving more

Legacy giving is one-way donors can create a lasting impact for future generations of MacEwan students. The following question will help us understand your level of interest in learning more about planned or estate giving.

5. Which of the following best describes your interest in legacy giving to MacEwan University?

Donor confidence is shaped by more than one experience. This section explores which aspects of MacEwan’s work, reputation, student support and community impact most influence your overall impression of the university as a place to support.

5. How much do the following influence your overall impression of MacEwan University?

Space Cell	No impact on my opinion	Some impact on my opinion	Significantly impacts my opinion	Critically impacts my opinion	No opinion
a. Student success and graduate outcomes
b. MacEwan’s reputation in the community
c. Community impact and partnerships
d. Quality of teaching and learning
e. Accomplishments of students
f. Accomplishments of alumni
g. Accomplishments of faculty
h. Support for students through scholarships, bursaries and services
i. Campus spaces and learning environments
j. Equity, diversity, inclusion and belonging
k. Athletics and Griffins pride
l. Media visibility and public profile
m. MacEwan’s role in downtown Edmonton
n. Responsible use of donor support

MacEwan University is proud of our alumni and the difference they make in our community, our state, our country, and the world. Please tell us a little about what you are doing, so that we can better understand the impact of MacEwan University on our community and world.

Since you've graduated from MacEwan University, have you participated in any of the following activities?

**Please select "Yes" on all answer choices to see additional questions.**

Space Cell	Yes	No
a. Volunteered for a non-profit organization
b. Served on a board of an organization
c. Started a company (by yourself or as part of a group)

On average, how many hours of volunteer work do you think you have done a yearly basis? This question requires a valid number format.

How many years have you served on a board for an organization? This question requires a valid number format.

How many years have you served as a committee chair for a non-profit organization? This question requires a valid number format.

How many years have you served on a board of a for-profit organization? This question requires a valid number format.

How many companies have you started (yourself or as part of a group)? This question requires a valid number format.

During the course of your company, how many employees do you think were employed? This question requires a valid number format.

How many employees do you think they are currently employing? This question requires a valid number format.

Thank you for sharing your feedback. Before you finish, we invite you to share anything else you would like us to know about your relationship with MacEwan or your experience as a donor or supporter.

5. Is there anything else you would like to share about your relationship with MacEwan University or your experience as a donor/supporter?

5. Please use the space below to provide any further comments you may have.

These final questions help us better understand the alumni community.

Year of graduation (first credential obtained):

Academic credentials obtained from MacEwan: (Check all that apply.)

Certificate
Diploma
University transfer program
Degree
Applied degree
Post-diploma certificate
No credential obtained
Other Please enter an 'other' value for this selection.

If you selected other above, please specify:

Your current location:

City

Country

State/Territory

Thank you for your input. Your time is greatly appreciated.