The annual survey for the Martech report is now live, and we need your input!
We are in the midst of an era of rapid technological development, where Martech is constantly evolving, and at a fast pace. It is hard to keep up!
Our view of Martech is business strategies combined with technology in order to be more customer-focused. This combination includes several dimensions, such as strategy, people, process, data and technology. This means that Martech as such includes much more than only the technology itself.
Throughout this survey we aim to understand how businesses are working with Martech, and Martech enablers, to deliver excellent customer experiences and drive revenue – now and in the future.
Why participate?
- Contribute to insights within Martech – looking back and ahead
- Reflect on your own use of Martech – and benchmark impact
- Help shape the future development of Martech
This years survey is presented by SWEDMA, Differ, XLENT and Norstat
Available until May 31th
Martech report will be available in September
Your responses are completely anonymous and will be used solely for research purposes