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2025-2026 Audience Survey

The answers to the following questions are anonymous and will be used to help better understand our audience.
1. How likely are you to recommend OpenSnow to friends and family?
Not at all likely
Maybe
Very likely
2. How many days will you ski / snowboard during the current 2025/2026 season?
3.

How do you describe your skiing / snowboarding ability?
4.

Where do you ski or snowboard? (multiple responses allowed)
5.

Did you purchase a season pass for the current 2025/2026 season?
6. Which of the following season passes did you purchase for the current 2025/2026 season?  (multiple responses allowed)
7. Which of the following season pass products will you purchase for the 2026/2027 season? (multiple responses allowed)
8.

Do you primarily ski or snowboard?
9. How many times per season do you chase powder?
10. Did you take an overnight ski trip during the current 2025/2026 season?
11. What is the #1 factor you consider when planning the destination for a major ski trip? (you’re planning ahead, not chasing powder)
12.

When do you start to consider what the weather and snow conditions will be like during your trip?
13.

What is your gender?
14. Do you have children?
15. What is your age?
16. What is your household income?
17. What is the highest level of education you have completed?
18. What activities do you use OpenSnow for? (multiple responses allowed)
19. Please rank the following OpenSnow features in importance to you. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
20. How often do you use OpenSnow?
21. How do you primarily use OpenSnow? (multiple responses allowed)
22. Do you plan to renew your OpenSnow subscription?
23. What keeps you from using OpenSnow more often?
24. How many devices do you use OpenSnow on?
25. Which device do you primarily use OpenSnow on?
26. How would you feel if you could no longer use OpenSnow?
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