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Aviation Authority Assessment

The Survey

How Visible Is Your Aviation Expertise?

Take this short assessment to see whether your current visibility, credibility, and thought leadership are helping you attract the opportunities you want — or quietly holding you back.

A strong personal brand can help aviation professionals stand out, build trust, strengthen credibility, and open doors to promotions, partnerships, speaking engagements, and other strategic opportunities. Your catalog makes that case directly, especially through LinkedIn optimization, thought leadership content, social media presence, podcast guesting, media outreach, and speaking opportunities. 

This assessment is designed for aviation professionals including executives, consultants, brokers, sales leaders, and subject-matter experts who want to understand:

  • how their current visibility compares to their expertise
  • whether they are under-leveraging LinkedIn and thought leadership
  • whether stronger authority could support larger business or career goals
     
This assessment takes about 5 minutes. No preparation is needed. You'll receive a personalized result with recommended next steps. 

 

1. Which best describes your current role?  *This question is required.
2. Which part of aviation best matches your work?  *This question is required.
3.

Are you completing this assessment primarily for:

*This question is required.
Category A - Visibility
4.

If someone in the aviation industry looks me up online, they quickly understand what I do and why I matter.

*This question is required.
Not at all
Moderatly
Very significantly
5.

My LinkedIn profile accurately reflects my current expertise, role, and value.

*This question is required.
Not at all
Moderately
Very significantly
6.

My online presence feels current and professionally credible, not outdated or incomplete.

*This question is required.
Not at all
Moderately
Very significantly
7. I am easy to find online for the kind of opportunities I want more of.  *This question is required.
Not at all
Moderately
Very significantly
Category B - Authority/Thought Leadership
8.

I regularly share ideas, expertise, or commentary under my own name.

Never
Sometimes
Regularly (3x week)
9.

I have a clear professional point of view that others would recognize as mine.

Not at all
Slightly
Very significantly
10.

I have enough content, insights, or experience to support thought leadership posts, articles, interviews, or speaking topics.

Not at all
Moderately
Very significantly
11.

Based on content published under my own profile, people in my industry would see me as a credible expert, not just someone with a title.

Not at all
Moderately
Very significantly
Category C - Opportunity Readiness
12.

A stronger personal brand could materially help me attract better clients, partners, recruits, investors, or career opportunities.

Not at all
Moderately
Very significantly
13.

I would benefit from more visibility for speaking engagements, podcasts, media features, or strategic introductions.

Not at all
Moderately
Very significantly
14.

My current visibility is lower than my actual level of expertise.

Not at all
Moderately
Very significantly
Category D - Business Leverage
15.

My personal reputation directly affects business growth, trust, recruiting, or deal flow.

Not at all
Moderately
Very significantly
16.

People often evaluate me and my company online before deciding whether to work with us.

Never
Sometimes
Always
17.

Improving my visible authority online would likely benefit my company or team, and create value beyond my personal profile alone.

Not at all
Moderately
Very significantly
18.

My company would benefit if one or more leaders had a stronger public presence.

Not at all
Moderately
Very significantly
Category E - Readiness / Fit
19.

I would welcome help with strategy, positioning, and content development rather than trying to figure it all out alone.

Not at all
Somewhat
Absolutely
20.

I would be open to using ghostwriting, content support, or media/speaking outreach if it were handled professionally and confidentially.

Not at all
Somewhat
Absolutely
21.

I am willing to commit time and attention over at least the next 3 months if the right plan is clear.

None
1 hour/month
4 hours/month
22.

What outcome(s)  matters most to you right now?
23.

Which best describes your current situation?
24.

If you decided to move forward, how would this effort most likely be funded?
25.

Would you like a personalized recommendation based on your results?

*This question is required.
27. Please enter your contact information:
This question requires a valid email address.
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