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Visitor International Hospitality Survey 2026

The Use of Visitor Information in Hospitality Settings - Survey 2026

Thank you for taking part in this survey by Visitor International.

1. Which Best Describes Your Hotel? *This question is required.

2. In which city or town is your hotel located? *This question is required.

3. Which brand is your hotel part of? *This question is required.

3. How important is providing guests with visitor information (local attractions, experiences, shopping, activities, etc.)? *This question is required.

4. Does your hotel currently have a brochure display rack for visitor information? *This question is required.

5. What are the main reasons you do not currently display printed visitor information on a rack? (select all that apply) *This question is required.

We do not see the need
Company or brand policy
Limited space
Operational effort required
Cost concerns
We provide digital information instead
Other - Write In Please enter an 'other' value for this selection.

5. How often are brochures or maps picked up by guests? *This question is required.

5. Which visitor information services do you provide, and how important is each within your business? *This question is required.

Space Cell	Very important	Moderately important	Of limited importance	Not important	We do not provide
Concierge service	Concierge service: Very important	Concierge service: Moderately important	Concierge service: Of limited importance	Concierge service: Not important	Concierge service: We do not provide
Printed brochures	Printed brochures: Very important	Printed brochures: Moderately important	Printed brochures: Of limited importance	Printed brochures: Not important	Printed brochures: We do not provide
Visitor brochure display unit	Visitor brochure display unit: Very important	Visitor brochure display unit: Moderately important	Visitor brochure display unit: Of limited importance	Visitor brochure display unit: Not important	Visitor brochure display unit: We do not provide
Printed maps	Printed maps: Very important	Printed maps: Moderately important	Printed maps: Of limited importance	Printed maps: Not important	Printed maps: We do not provide
Printed visitor guides	Printed visitor guides: Very important	Printed visitor guides: Moderately important	Printed visitor guides: Of limited importance	Printed visitor guides: Not important	Printed visitor guides: We do not provide
Visitor information kiosk / Interactive touchscreen	Visitor information kiosk / Interactive touchscreen: Very important	Visitor information kiosk / Interactive touchscreen: Moderately important	Visitor information kiosk / Interactive touchscreen: Of limited importance	Visitor information kiosk / Interactive touchscreen: Not important	Visitor information kiosk / Interactive touchscreen: We do not provide
Link or QR code to online information	Link or QR code to online information: Very important	Link or QR code to online information: Moderately important	Link or QR code to online information: Of limited importance	Link or QR code to online information: Not important	Link or QR code to online information: We do not provide
Digital screens showing local information	Digital screens showing local information: Very important	Digital screens showing local information: Moderately important	Digital screens showing local information: Of limited importance	Digital screens showing local information: Not important	Digital screens showing local information: We do not provide

6. Please indicate whether you agree or disagree with the following statements about visitor information. *This question is required.

Space Cell	Agree	Disagree
Printed brochures and maps save time when advising guests.	Printed brochures and maps save time when advising guests.: Agree	Printed brochures and maps save time when advising guests.: Disagree
Printed brochures and maps influence guest decisions.	Printed brochures and maps influence guest decisions.: Agree	Printed brochures and maps influence guest decisions.: Disagree
Displaying printed visitor information supports local businesses.	Displaying printed visitor information supports local businesses.: Agree	Displaying printed visitor information supports local businesses.: Disagree
A display of printed brochures reduces repeat questions at reception.	A display of printed brochures reduces repeat questions at reception.: Agree	A display of printed brochures reduces repeat questions at reception.: Disagree
Providing printed visitor information adds a more personal touch to the guest experience.	Providing printed visitor information adds a more personal touch to the guest experience.: Agree	Providing printed visitor information adds a more personal touch to the guest experience.: Disagree

7. Please indicate whether you agree or disagree with the following statements about guest trust in visitor information sources. *This question is required.

Space Cell	Agree	Disagree
Guests trust printed brochures and maps more than general online content.	Guests trust printed brochures and maps more than general online content.: Agree	Guests trust printed brochures and maps more than general online content.: Disagree
Guests trust printed brochures and maps more than social media content.	Guests trust printed brochures and maps more than social media content.: Agree	Guests trust printed brochures and maps more than social media content.: Disagree
Guests trust printed brochures and maps more than AI-generated travel information.	Guests trust printed brochures and maps more than AI-generated travel information.: Agree	Guests trust printed brochures and maps more than AI-generated travel information.: Disagree

8. Does your hotel operate under a formal policy regarding printed visitor information? *This question is required.

9. Please indicate your level of agreement with the following statements about environmental sustainability and visitor information: *This question is required.

Space Cell	Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
Printed visitor information is more environmentally sustainable than digital alternatives.	Printed visitor information is more environmentally sustainable than digital alternatives.: Strongly agree	Printed visitor information is more environmentally sustainable than digital alternatives.: Agree	Printed visitor information is more environmentally sustainable than digital alternatives.: Neither agree nor disagree	Printed visitor information is more environmentally sustainable than digital alternatives.: Disagree	Printed visitor information is more environmentally sustainable than digital alternatives.: Strongly disagree
Digital visitor information is more environmentally sustainable than printed materials.	Digital visitor information is more environmentally sustainable than printed materials.: Strongly agree	Digital visitor information is more environmentally sustainable than printed materials.: Agree	Digital visitor information is more environmentally sustainable than printed materials.: Neither agree nor disagree	Digital visitor information is more environmentally sustainable than printed materials.: Disagree	Digital visitor information is more environmentally sustainable than printed materials.: Strongly disagree
A balanced combination of print and digital can support environmental goals.	A balanced combination of print and digital can support environmental goals.: Strongly agree	A balanced combination of print and digital can support environmental goals.: Agree	A balanced combination of print and digital can support environmental goals.: Neither agree nor disagree	A balanced combination of print and digital can support environmental goals.: Disagree	A balanced combination of print and digital can support environmental goals.: Strongly disagree

10. Select up to THREE factors that would most encourage your hotel to provide or retain a printed visitor information display.
(Maximum of 3 selections) *This question is required.

Professionally managed and maintained display requiring no staff involvement
High-quality display that complements our reception area
Clear evidence it drives business to local attractions and experiences
Credible sustainability credentials aligned with our policies
Approval from head office / brand standards
Nothing would encourage us

11. Your role *This question is required.

12.

Prize Draw Entry - Contact Details (Optional)

If you would like to be entered into the draw to win a new Apple iPad, please provide your details below. Your contact details will be used only to administer the prize draw and for no other purpose. Survey results are reported as overall findings and do not identify individual respondents or hotels. By entering, you agree to be contacted only if selected as the winner.

First Name

Last Name

City

Email Address