MM+M Agency 100+ — Audience Data and Identity Platforms Survey 2026

Welcome to the questionnaire for MM+M's annual Agency 100 Issue, the industry's most comprehensive resource for and about medical marketing companies. This year, MM+M is expanding its Agency 100 program to include additional lists of companies in different categories (e.g., med affairs, med comms, health DSPs). These companies will be highlighted alongside the annual Agency 100 list.

This MM+M Healthcare Communications Partners Survey must be filled out by any company that wishes to be considered for a spot in this year's product. Please answer all questions completely and accurately. Companies that share information more fully and accurately will have a better chance of being selected for a profile.

Please note that any information included in a questionnaire response is officially on the record and we look forward to featuring your success with our affiliates, industry partners, and audiences. Your responses will also inform our proprietary AI chatbot feature on our website, which will make your information more accessible to our audience and simplify the search process, enabling clients to quickly find and utilize key information about your company. Participation implies consent to such use.

For any information you wish to remain confidential, please ensure it is not included in your response.

Companies that submit surveys by Friday, March 13, will be considered for inclusion in this year's Agency 100 product. If your company is selected for the Agency 100 issue, you will be contacted by a reporter by the end of March. The Agency 100 issue will be published across MM+M's digital channels on Tuesday, June 9, and in the June 2026 print edition of MM+M.

The contact information below is intended for internal use only to ensure that we have a contact at each agency in case we have questions.

1. Company information *This question is required.

Name

Street address

City

State

Zip code

URL

Year founded

2. I confirm I have read the instructions above and agree that my on-the-record responses will be used to inform Haymarket’s proprietary AI chatbot feature. (Note: If you do not confirm this by clicking YES, you need not continue the survey from this point.) *This question is required.

3. My company is ... *This question is required.

4. Parent company information (Put “N/A” in both fields if not applicable) *This question is required.

Name

URL

5. Number of full-time employees as of December 31, 2025: *This question is required. This question requires a valid number format.

6. Number of full-time employees as of December 31, 2024: *This question is required. This question requires a valid number format.

7. Number of offices in North America operating as of December 31, 2025 *This question is required. This question requires a valid number format.

8. List the location of all offices in North America (one location per line). *This question is required.

9. List all members of the senior management team and their titles (one person/title per line). *This question is required.

10. Which of the following capabilities/services do you offer? (Select as many as apply.) *This question is required.

11. How do you verify the accuracy of your identity markers (e.g., NPI or hashed email) to ensure 1:1 deterministic reach while maintaining HIPAA compliance? (100 words or fewer) *This question is required.

12. Beyond historical claims, how does your platform utilize AI to identify patients or HCPs before critical health milestones or treatment switches occur? (100 words or fewer) *This question is required.

13. Describe your "Zero-knowledge" methodology for 2026, specifically how you maintain sustained compliance with shifting state-level consumer health data privacy laws. (100 words or fewer) *This question is required.

14. How does your platform reconcile conflicting information from diverse data sources to maintain a "unified view" of the patient with a reliable record of provenance? (100 words or fewer) *This question is required.

15. Describe a 2025 case where your data directly drove a measurable outcome (e.g., a specific % increase in NBRx or HCP appointments) via a seamless activation-to-measurement loop. (100 words or fewer) *This question is required.

16. Did you acquire any companies or practices since January 1, 2025?* *This question is required.

List the name, location and area of focus for any companies or practices acquired since January 1, 2025, as well as the date of the acquisition (one firm/practice per line). *This question is required.

17. Did you sell any companies or practices since January 1, 2025? *This question is required.

List the name of any companies or practices sold since January 1, 2025, as well as the date of the sale (one firm/practice per line).

*This question is required.

18.

Total number of clients as of December 31, 2025.

*This question is required. This question requires a valid number format.

19.

Total number of clients as of December 31, 2024.

*This question is required. This question requires a valid number format.

20. Current healthcare/pharma client roster. List alphabetically by client and include brands (one client/brand per line). *This question is required.

21. Accounts added in 2025: List alphabetically by client and include brands (one client/brand per line). Input "N/A" if you gained no accounts in 2025. Do not leave blank. *This question is required.

22.

Accounts lost or resigned in 2025: List alphabetically by client and include brands (one client/brand per line). Feel free to include any relevant information. Input "N/A" if you lost no accounts in 2025. Do not leave blank.

*This question is required.

23. Upload up to five agency logos.

Production requirements: All logos must be shared as either a 4/c Illustrator eps or AI (CS 6 or below) file or as a 300 dpi resolution color JPEG, TIF or PNG file. Additionally, send these images separately via email to MM+M’s production hub (kevin.zitzman@haymarketmedia.com and lisa.gill@haymarketmedia.com).

File: {{filename}} delete

24. I have the rights to and hereby grant Haymarket permission and license to use the agency logos I provide on the Haymarket website and in its AI chatbot feature in connection with the Agency 100 reports.

25. Upload up to three executive photos.

Production requirements: All photos must be sized at least 2x3 inches at 300 dpi resolution. Additionally, send these images separately via email to MM+M’s production hub (kevin.zitzman@haymarketmedia.com and lisa.gill@haymarketmedia.com) no later than March 27, 2026.

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26. Include names/titles of executives in any attached photos.

27. I have the rights to and hereby grant Haymarket permission and license to use the photos of executives I provide on the Haymarket website in connection with the Agency 100 reports.

28. Upload up to three creative/platform samples.

Production requirements: All creative/platform samples must be sized at least 4x5 inches at 300 dpi resolution. Additionally, send these images separately via email to MM+M’s production hub (kevin.zitzman@haymarketmedia.com and lisa.gill@haymarketmedia.com) no later than March 27, 2026.

File: {{filename}} delete

29. Include brief descriptions (client/brand names) of all attached creative/platform samples.

30. I have the rights to and hereby grant Haymarket permission and license to use the creative/platform assets provided. *This question is required.

31. Are you interested in taping an MM+M Agency 100 podcast or filming an agency video? If so, a member of MM+M's commercial team will reach out directly to share details and pricing. *This question is required.

32.

CEO/principal signature:

*This question is required.

33.

Date: MM/DD/YYYY

*This question is required. This question requires a valid date format of MM/DD/YYYY.

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