Agency Core 2026 Survey

Intro

Thank you for participating in the Agency Core 2026 study!

We do this to help agency people like you (and us).

Agency Core™ is an annual research series founded by two agency owners and shared for free with the agency community. It provides real data about the challenges and opportunities agency leaders are experiencing and tackling right now.

Our 2025 study gathered responses from nearly 800 agency owners and leaders in 24 countries, and revealed dramatically different perspectives and outlooks among them. We expect to gather input from even more participants this year — with your help.

Your answers are 100% anonymous.

Your survey responses cannot be connected to you in any way. If you choose to give us your contact information, it will be gathered in a separate form, cannot be connected to your survey answers, and will only be used for the purposes you specify.

We are deeply grateful for your time and honest feedback.

The survey should take about 15 minutes to complete. If you complete the survey by March 15, 2026, you can enter a drawing to win a $500 Visa Cash Card. Sweepstakes rules can be found here.

Agency Core works because of you. Thanks for contributing.