Skip survey header
English

Canadian Marketing Association and Strategy Equity, Diversity and Inclusion 2026

Welcome to our survey. We appreciate your time and insights today.

Please be assured that your individual responses will remain confidential and any reporting or references to survey results will be presented in aggregate form only.

EDI stands for Equity, Diversity and Inclusion. It refers to initiatives and policies aimed at:

Equity: Creating fair and just systems by ensuring people receive the specific resources, support, access, and opportunities they need to succeed, acknowledging that individuals start from different places and may need different levels of support to achieve equitable access, participation, and outcomes.
Diversity: Ensuring meaningful representation of individuals across a wide range of identities, including (but not limited to) age, gender identity and expression, ethnicity, race, religion, sexual orientation, physical and cognitive abilities, cultural background, and country of origin etc.
Inclusion: Fostering an environment where all individuals feel valued, respected, supported, and empowered to fully participate and contribute. Inclusion ensures that diverse perspectives are actively welcomed, heard, and integrated into decision-making and everyday interactions.

The goal of the research is to better understand the barriers that people from BIPOC and other systemically marginalized communities face in the marketing profession. By identifying gaps and challenges, we aim to reduce barriers and identify opportunities to create safe, supportive and inclusive spaces for all.


 
Which of the following best describes your main source of employment?
  *This question is required.
If you had to categorize your industry, which of the following best describes your sector – even broadly speaking?
  *This question is required.
Which of the following best describes your current job function? Even broadly speaking *This question is required.
1. Which of the following best describes your position in your organization?
  *This question is required.
2. In the field of marketing and advertising, please indicate the function of your organization: *This question is required.
When it comes to decisions regarding your organization’s marketing and advertising, which of the following best represents your role?
  *This question is required.
3. Gender:
 
4. Please indicate your age group: