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FY27 TAP Grant Online Application Form

TAP Grant
(Tourism Advertising Promotion Grant Program)
FY27 Application Form


The purpose of Travel South Dakota's competitive TAP Grant Program is to assist the South Dakota tourism industry with additional marketing dollars for new or ongoing events like local festivals, concerts, rodeos, powwows, or special anniversaries. This grant program is focused on providing funding to smaller towns, cities, and rural areas of the state. However, events which take place anywhere in South Dakota are encouraged to apply for funding.

Entities may apply for multiple grants for different events in the same fiscal year, but each event requires its own application. Only one application per event per fiscal year is allowed.

 
The application deadline for fiscal year 2027 
is March 31, 2026.


If you have any questions, contact Calley Geigle at Calley.Geigle@TravelSouthDakota.com for events in the Northeast or Southeast regions or Ciara Forest at Ciara.Forest@TravelSouthDakota.com for events in the Central or Western regions.

 
 
Grant announcements for FY27 will be made mid-April 2026 and funds will be distributed July 15-30, 2026. 

Recipients are encouraged to begin their marketing campaign at least 60 days prior to the event.
 
1. Contact information: *This question is required.For the person who is the primary point of contact.
2. Event Information: *This question is required.
This question requires a valid date format of MM/DD/YYYY.
calendar
This question requires a valid date format of MM/DD/YYYY.
calendar
Assume the review committee knows nothing about your event, so be as specific and detailed as possible. For instance, we would like to know how long the event has been running, if attendance has grown over the years, past promotion efforts and or activities that take place during the event.
How many people do you expect at this event? This question requires a valid number format.
5. Event or organization W-9 form: *This question is required.You are required to attach a W-9 (dated within the last year) as part of your application. If needed, a blank W-9 form from IRS.gov is available to complete, save as a PDF and upload here. (If you do not receive a grant, Travel South Dakota will properly shred your W-9.)
Provide the total amount of your overall marketing budget for the event, excluding the amount of your TAP Grant request. This question requires a valid currency format.
$
Grant amounts range from a minimum of $1,000 to a maximum of $10,000. You may request any amount within that dollar range. TAP Grant funds must all be used to market the event, including video, audio, print and out-of-home. More information about eligible uses is available on SDVisit.com/TAP. This question requires a valid currency format.
$
   Upload a budget breakdown of how you intend to spend the TAP Grant funds. *This question is required.You are required to upload file(s) with your TAP Grant budget breakdown. Up to three files are accepted. Max file size for each is 2 MB. File types allowed are DOC, XLS, DOCX, XLSX, PDF or TXT. (Downloadable sample budget tracking sheet.)
Provide the complete marketing plan you will utilize to promote the event. Include timelines, target audiences, geographic markets, and mediums such as video (TV, online, or connected TV), audio (radio, podcasts, or digital radio), digital, social, print and out-of-home (billboards). You are encouraged to begin marketing efforts at least 60 days prior to the event. (Type in "see attached" if you are only uploading files below.)
   Documentation of your marketing plan may be uploaded here. You may upload files instead of providing marketing plan details above or in addition to that information. Up to three files are accepted. Max file size for each is 2 MB. File types allowed are DOC, XLS, DOCX, XLSX, PDF or TXT.
9. Did you apply for a TAP Grant in prior years? *This question is required.
   Was your event funded through the TAP Grant? *This question is required.
Going forward, how do you plan to keep the marketing for this event sustainable without TAP Grant funding?
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