Dear Participant,
You are invited to participate in a research project titled A Playbook for food retailers to support plant-forward food purchasing. The purpose of this research is to provide a guide for retailers that will highlight the most effective strategies for shifting consumers toward plant-based proteins and/or away from animal-based protein options.
Your participation is voluntary, and you do not have to participate. Even if you decide to participate now, you may change your mind and stop at any time. This document contains important information about this study and what to expect if you decide to participate. Please consider the information carefully. Feel free to ask questions before making your decision whether or not to participate.
If you participate, you will be invited to complete a brief, approximately 10 minute survey. You will be asked to share basic information about yourself and then presented with a list of 15 strategies to shift consumers towards more sustainable protein options in food retail settings. You will be asked to rate each strategy based on how feasible you think it would be to implement in a food retail setting and how effective you think it would be at changing customers’ behavior.
There are no direct benefits to you for answering the survey, but your responses will be used to help reduce the environmental and health impacts of animal protein consumption. You may also elect to be included in a $100 gift card raffle. Any potential discomfort or inconvenience is expected to be psychological in nature and no greater than what you might experience in everyday life.
Data will be collected using Alchemer. The data you provide may be collected and used by Alchemer as per its privacy agreement. Your confidentiality will be maintained to the degree permitted by the technology used. Specifically, no guarantees can be made regarding the interception of data sent via the internet by any third parties.
De-identified data from this survey may be shared with WRI's Research Integrity team to its review process. We will remove or code any personal information that could identify you before files are shared with other researchers to ensure that, by current scientific standards and known methods, no one will be able to identify you from the information we share. Despite these measures, we cannot guarantee anonymity of your personal data.
Your decision whether or not to participate will not affect your future relationships with the World Resources Institute. If you have any questions about this project or your participation, please feel free to contact the Project Manager, Stacy Blondin (PhD, WRI, Behavioral Research Associate) at stacy.blondin@wri.org at any time. If you have any questions or concerns about your participation or rights as a participant, you may contact the WRI Human Subjects Ethics Committee by emailing HumanSubjects@wri.org to connect with someone other than the project team.
Please take all the time you need to read through this document and decide whether you would like to participate in this project.