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Event Research Brief

Kia ora and welcome

This quick setup helps us build a custom event evaluation survey you can use to measure satisfaction, report back to funders, and capture insights that make your next event even better.

We have a simple 5 step walkthrough of what we’ll ask — it gives us all we need to create an efficient, effective evaluation tool.


🔎 1. Event Snapshot

Tell us the essentials about your event — the “who / what / when.”

This helps us shape the right foundations for your evaluation.


🧩 2. What You Want to Measure

Here you choose:

  • What questions you need answered.

  • Which audiences matter. 

  • The depth of analysis required.


Reality Check

By now, we have enough information to give you a rough cost estimate. You can decide here whether you want to go ahead, and provide us with the following. 


🎨 3. Your Event’s Voice & Style

Your survey is a touchpoint with your audience, so the tone matters. Here you can:

  • Personalise intro & thank-you messages.

  • Choose any incentives you may want to provide. We recommend incentives, they are a marketing and branding opportunity. 

  • Upload event logo and brand guidelines.

We’ll make sure everything feels consistent and on-brand.


📣 4. Marketing & Sponsorship

If you want to measure marketing impact or sponsorship awareness, we’ll ask for:

  • Your marketing channels.

  • Sponsor details.


🚀 5. Your Survey Communications Plan

We have tips to shape your comms plan — and to understand channel differences. 


💰 Cost & Next Steps

You’ll see an updated cost estimate for questionnaire development through to analysis and charts. If you're happy, you can make a first stage payment and we get straight to work.

Your draft questionnaire will be in your inbox within 2 working days for testing.


Ngā mihi nui, 

Fiona Cameron
The Event Measurement Company