The Drum - The World's 50 Most Creative OOH Ads of All Time

Calling all creative connoisseurs! We need your help building the definitive longlist for The Drum’s World’s 50 Most Creative OOH Ads.

We're searching for out-of-home campaigns that are not only excellent in their own right, but also push the boundaries of creativity and innovation be it in the 1920s or 2020s.

Think beyond the billboard: we're looking for work that engaged audiences in a new way, leveraged technology for a fresh approach, or used physical space to create a truly memorable experience.

Submissions are open now, so send us your nominations for the work that has defined the medium we know and love today.

We will publish the list in the final week of October 2025.

1. So, please tell us about your pick for most creative OOH ad of all time.

Firstly, please tell us the brand and campaign name, agency, year of launch and where it ran, any information we can use to identify and credit the work.

Please provide a quick description of the ad and any extra information.

In your own words, please tell us why you think this ad expresses above and beyond levels of creativity.

2. If possible, please share a URL/link to the advert.

3. If possible, please upload a still image or video of the ad.(Please ensure the upload name matches the campaign name).

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4. Do you have another advert that you would like to tell us about? *This question is required.