Phocuswright, a leading travel industry research firm, has partnered with Northstar Travel Group to conduct a survey assessing key trends shaping the implementation of travel technology, including generative AI (genAI), within the global travel industry. The study will measure the adoption, impact and future outlook on travel technology across travel segments and company types.
Please take 15 minutes to complete this web-based survey. Please note that the survey is intended to be taken by people who have knowledge of their company’s technology priorities and budget.
Confidentiality: Your responses will be kept strictly confidential and used only to determine trends. Data will be reported only in aggregate. Most questions contain an option for “prefer not to say/disclose.”
To thank you for your time, you may opt-in to receive a summary report with highlights from the survey findings (estimated delivery Q3 2025) by entering your name and email address at the end of the survey (optional). Also, we will be running a drawing for two respondents to receive a free ticket to The Phocuswright Conference. Your time and responses are greatly appreciated!
Phocuswright, a leading travel industry research firm, is conducting a survey assessing key trends shaping the implementation of travel technology, including Generative AI (genAI), within the global travel industry. The study will measure the adoption, impact, and future outlook on travel technology across travel segments and company types.
Please take 15 minutes to complete this web-based survey. Please note that the survey is intended to be taken by people who have knowledge of their company’s technology priorities and budget.
Confidentiality: Your responses will be kept strictly confidential and used only to determine trends. Data will be reported only in aggregate. Most questions contain an option for “prefer not to say/disclose”.
To thank you for your time, you may opt-in to receive a summary report with highlights from the survey findings (estimated delivery Q3 2025) by entering your name and email address at the end of the survey (optional). Also, we will be running a drawing for two respondents to receive a free ticket to The Phocuswright Conference. Your time and responses are greatly appreciated!