FY25/26 Regional Marketing Program Survey

The Regional Marketing Program is an incremental investment by Visit California aimed at enhancing storytelling in the eight rural regions and increasing the exposure of rural areas to active travel intenders.

As we prepare for FY25/26, we are collecting input to better understand your priorities and find new ways to utilize this investment. Your feedback will guide the options we present at the upcoming Rural Committee meeting.

1. Which types of programs do you find most valuable or would like to see included in this year's Regional Marketing Program? *This question is required.

Paid advertising: Examples include Visit CA Leveraged Media Co-op, Google Ads retargeting, etc.
Owned: Examples include Visit CA E-newsletter, social media, content creation, podcast interstitial, etc.
Earned: Examples include Multi-regional Super FAM, Multi-regional Media/Influencer FAM. publication write-up, etc.
Research: Examples include Visa Destination Insights, etc.
Other: Please enter an 'other' value for this selection.