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The impact of artificial intelligence on marketing activities

The impact of artificial intelligence on marketing activities

Dear participant,

You are about to take a survey that is part of a research study on artificial intelligence tools. The aim of this research is to better understand the perception and use of artificial intelligence tools among students.

Your responses will contribute to the quality and reliability of the study. Please answer all questions as honestly as possible. Your answers are anonymous and will be analyzed only at the group level.

The estimated time to complete the survey is up to 7 minutes.

Thank you in advance for your time and cooperation.

Sincerely,

Marija Dujmenović,
Faculty of Economics in Osijek

1. Are you currently enrolled in a higher education program (professional, undergraduate, graduate, or integrated studies)? *This question is required.
2. Are you familiar with using the artificial intelligence tool ChatGPT? *This question is required.