The City of Scottsdale has engaged Keen Independent to perform an assessment of its marketing efforts for Old Town Scottsdale. This project aims to gather input from local business owners and relevant community partners to:
- Assess Old Town business perceptions of existing City marketing efforts;
- Identify opportunities to improve marketing and strategy; and
- Define shared goals for future Old Town promotional investment.
Thank you for your interest in helping shape the future of marketing efforts in Old Town. Feedback will help ensure that future marketing strategies reflect the unique strengths of the Old Town business community and support local business goals.
The following virtual workshop survey includes multiple choice and open-ended questions and takes about 10 minutes to complete.
To ensure candid feedback, comments will be reported in aggregate and will not be attributed to individual participants or associated with identifying details.
For more information about this project, please visit the
project website. To view the City of Scottsdale’s Old Town tourism website, click
here.