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Martech report 2025

The annual survey for the Martech report is now live, and we need your input!

We are in the midst of an era of rapid technological development, where Martech is constantly evolving at a breakneck pace. It is hard to keep up!

We view Martech as business strategies combined with technology to become more customer-centric. This combination includes multiple dimensions such as people, process, data and technology. This means that Martech as such encompasses much more than just the technology itself.

Through this survey, we want to understand how companies are working with Martech and Martech enablers to deliver superior customer experiences and drive revenue – now and in the future.

Why participate?
  • Contribute to insights within Martech – looking back and ahead
  • Reflect on your own use of Martech – and benchmark impact
  • Help shape the future development of Martech

This year’s survey is presented by SWEDMA, Wiraya and Differ

Available until May 21th

Martech report will be available in September
1. In your current role within your organization, are you involved in, or have influence or decision-making authority regarding Martech? *This question is required.