2025 Association Benchmarking Survey

Welcome to the 2025 Association Benchmarking Survey!

Now in its 14th year, this comprehensive survey—and the resulting Association Benchmarking Report produced by the Association Adviser team—offers valuable insights into the latest trends shaping the association space. By completing this survey, you'll receive your Association Best Practices Score along with tailored strategy suggestions to help your association thrive in 2025 and beyond.

As a thank you for participating, the first 300 respondents will receive a $20 gift card and be entered for a chance to win one of two $500 gift cards when the survey closes.

The survey is divided into three sections: Demographics, Member Engagement Tools, and Strategic Planning. It will take approximately 20 minutes to complete. If you need to pause and return later, simply click the "save and continue later" button at the top right corner. You'll receive a unique link via email to pick up where you left off. (Tip: Check your junk/spam folder if you don’t see the email!) If you do not click "save and continue later," you will need to restart from the beginning.

This survey is open to association or professional society staff members, association management company staff members, and their respective board members. Only respondents within these categories will have their responses included in the report and will be eligible for gift card prizes.

Your input will not only shape the 2025 Association Benchmarking Report, but it will also contribute to an educational webinar that will share best practices with association professionals and the broader community.

Thank you for taking the time to share your insights!

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