Campaign of the Year Award Nomination Form

Campaign of the Year 

This award recognises the most creative charity retail marketing campaigns of the year. The award is open to campaigns of all budgets and marketing channels, including social media.    

Criteria 

• Detailed description of a successful marketing campaign aimed at reaching a particular audience and objective (e.g.: volunteer recruitment, donations etc.) (scored out of a maximum of 5 points) 

• Use of creative and innovative marketing strategies to reach objective, and how successful they were in reaching that objective (scored out of a maximum of 5 points) 

• Use of mixed media in the campaign (e.g.: social media, events, posters, press etc.) (scored out of a maximum of 5 points) 

• Effectiveness of the campaign and explanation of how it supported the shop to achieve its initial objective (scored out of a maximum of 5 points) 

• Explanation of how the lessons learned from the campaign will inform subsequent campaigns (scored out of a maximum of 5 points) 

Deadline for entries: 17 April 2026.

You do not need to complete this nomination in one sitting. To save your progress, select 'Save and continue later' in the top-right corner of the form. Enter your email to receive a personalised link that you can use to return and complete your nomination later.