ProductCamp Austin 32 - Session Submissions

ProductCamp Austin 32 - Session Proposal Form

Submit your session proposal via this form.

Remember --

✔︎ The submission deadline is Thursday, April 10th

✔︎ Only ONE session proposal per presenter is permitted

✔︎ Sessions are limited to 30 minutes, including Q&A

✔︎ On the morning of the (un)conference, you’ll have 30 seconds to pitch your session to voters

✔︎ The top sessions with the most votes from the community will present

If you have questions, email sessions@productcampaustin.org

1. Session Title *This question is required.

2. Session Description *This question is required. Please provide a compelling description of your session. These descriptions will be uploaded to the site for attendees to review! (Limit - 150 words)

3. Session Category *This question is required.To capture better the topics presented to the PCA community, we ask that you indicate the category or categories your session will cover. The category descriptions include the following:

♦︎ Product Management -Topics such as product strategy (market problems, personas, roadmaps, business model, portfolio planning, partnerships, technology assessment), methods and processes (agile, lean startup, jobs-to-be-done), requirements (MRD, PRD, elicitation, use cases, prioritization), product lifecycle management (portfolio analysis, Crossing the Chasm, brand management, end-of-life, divestment, customer retention, repositioning)

♦︎ Product Marketing - Topics focused on marketing, such as market analysis (market research, market segmentation, competitive analysis), marketing execution (demand generation, events, PR, advertising, social media, marketing collateral, sales tools, enablement, channel management, marketing metrics), and go-to-market (product launch plans, readiness, pricing, messaging, branding, channel strategy, sales enablement)

♦︎ Careers - Topics explicitly focused on product careers, such as team management, interviews, role definitions, small vs. big company, and tools for employers and job seekers

♦︎ Data Analytics - Topics such as data science, in-product analytics, customer surveys, business intelligence, AI, machine learning, and reporting and visualization tools

♦︎ User Experience - Topics such as customer/product experience (UI, UX, IxD, human factors)

♦︎ Other - Topics not covered in the above descriptions. This may be entrepreneurship, executive talks, customer success, product sales

→ Select up to 2 categories that best describe your session topic.

4. Target Audience *This question is required. To meet the needs of the PCA community, we have added a session classification called Target Audience. The definitions are:

♦︎ Essentials - these sessions are targeted to product managers and product marketers with no or little previous experience. They should discuss core knowledge and skills that a product manager or product marketer would want to know in the topic area.

♦︎ Advanced - these sessions are targeted to product managers and product marketers with previous experience in the topic area and looking to increase their knowledge by discussing a narrow subject at a deeper level of detail.

♦︎ Entrepreneurs - these sessions are targeted to startup entrepreneurs and small business owners that are looking to create breakthrough products but need a solid understanding of product management and product market principles as it applies to entrepreneurs, recognizing that an entrepreneurial company does not have a dedicated product management or product marketing role and that the practice of these principles may be different than in established companies.

→ Choose which target audience your session best addresses.