Understanding the Data Maturity Journey
Along the path to data maturity, associations typically fall into one of three stages:
- Low Data Maturity
- Data Informed
- Data Optimized
Each stage presents unique challenges and opportunities for improvement.
McKinley Advisors' Association Data Maturity Model provides an overview of these stages, highlighting their key characteristics and the shifts required to move toward a fully data-driven approach. Complete this survey in less than 5 minutes to understand where your organization falls on the association data maturity spectrum.