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Using Psychometrics in Digital Coaching

The aim of this research is to assess use of digital coaching tools and psychometrics in coaching, from a provider, practitioner, and participant perspective. The survey typically takes around 8 minutes to complete, though some respondents choose to take longer to provide more context and examples.

"Digital coaching is a technology based, live, coach-client collaboration, using audio and visual channels of communication, enabled by secure digital communications protocols, which enables scalable and measurable outcomes for individuals and organisations." - An experts’ guide to digital coaching

In short, digital coaching tools can range from simple communication software used in a coaching context (e.g. slack, teams) all the way to full-scale coaching platforms with goal-setting, progress-tracking, resources etc.

Any results shared will be in either aggregated or anonymous formats and contain no personally identifiable information.

Please see here for the Participant Privacy Notice: Participant Privacy Notice

Should you have any concerns or questions about this piece of research, please contact stewartdesson@luminalearning.com
1. Where did you hear about this survey? *This question is required.
2. Do you identify as a coach?

Please select "Yes" even if coaching is only part of your role *This question is required.
3. Do you work for/as a psychometric provider or are you a psychometric practitioner? *This question is required.
Are you an independent psychometric practitioner? Or do you use psychometrics with employees of the organisation you work for? *This question is required.
4. In her recent paper, Tatiana Bachkirova, professor of coaching psychology, critiques the rise of AI coaching, warning that its increasing adoption by organisations may lead to the 'enshittification' of coaching.

(PDF) Not democratisation but 'enshittification' of human coaching by AI alternatives

How do you see AI shaping the future of coaching—enhancing it, degrading it, or transforming it in other ways? *This question is required.
  • * This question is required.
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