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Canadian Marketing Association and Strategy Equity, Diversity and Inclusion 2025

Welcome to our survey. We appreciate your time and insights today.

Please be assured that your individual responses will remain confidential and any reporting or references to survey results will be presented in aggregate form only.

EDI stands for Equity, Diversity and Inclusion. It refers to initiatives and policies aimed at:

Equity: Providing fair treatment, access, and opportunities for all, recognizing that different people may need different levels of support to achieve the same outcomes.
Diversity: Ensuring representation of different groups, including age, gender, ethnicity, race, religion, sexual orientation, physical conditions, cultural background, country of origin etc.
Inclusion: Creating an environment where all individuals feel valued, respected, and supported, enabling them to fully participate and contribute.

The goal of the research is to raise understanding about the barriers that people from BIPOC and other marginalized communities face in the marketing profession. By identifying gaps and challenges, we aim to reduce barriers and identify opportunities, to create safe, supportive and inclusive spaces for all.

 
Which of the following best describes your main source of employment?
  *This question is required.
1. If you had to categorize your industry, which of the following best describes your sector – even broadly speaking?
  *This question is required.
Which of the following best describes your current job function? Even broadly speaking *This question is required.
2. Which of the following best describes your position in your organization?
  *This question is required.
3. In the field of marketing and advertising, please indicate the function of your organization: *This question is required.
When it comes to decisions regarding your organization’s marketing and advertising, which of the following best represents your role?
  *This question is required.