2025 IFLA Press Reader International Marketing Award

2025 IFLA PressReader International Marketing Award Entry

Please complete the entry form for this years Marketing Awards.

Our FAQ and further information about the award can be found at IFLA - IFLA PressReader International Marketing Award

If you have any other questions? You can contact Fan Ji (jifan@pku.edu.cn) or Joe Mocnik (mocnik@ksu.edu), members of the Award Jury Working Group (IFLA Management and Marketing).

THE CLOSING DATE IS 25 FEBRUARY 2025.

1. APPLICANT NAME *This question is required.

2. POSITION *This question is required.

3. NAME OF ORGANISATION *This question is required.

4. COUNTRY OF APPLICANT LIBRARY *This question is required.

5. APPLICANTS EMAIL *This question is required. This question requires a valid email address.

6. ORGANISATIONAL EMAIL This question requires a valid email address.

7. TYPE OF LIBRARY (PUBLIC, ACADEMIC, SCHOOL, OTHER) *This question is required.

8. PLEASE SUPPLY YOUR ORGANISATIONS SOCIAL MEDIA HANDLES (FACEBOOK, LINKEDIN, INSTAGRAM AND TWITTER) *This question is required.

9. MARKETING PROJECT/ CAMPAIGN COORDINATORS *This question is required. Who were the people/ partners involved in the project?

10. ADDRESS *This question is required.

11. PHONE NUMBER *This question is required. Please add the country code, for example (+51) for Peru

12. TITLE OF MARKETING PROJECT/ CAMPAIGN *This question is required.

13. SLOGAN, TAG, TITLE GRAB, OR HASHTAG

14. SUMMARY OF MARKETING PROJECT *This question is required.

15. CAN YOU BRIEFLY DESCRIBE YOUR MAIN OBJECTIVES? *This question is required.

16. PROJECT WEBSITE (IF APPLICABLE)

17. PROJECT IMAGE OR LOGO (IF APPLICABLE)

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18. PROJECT VIDEO (IF APPLICABLE)

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19. PLEASE DESCRIBE THE SPECIFIC OFFER (PRODUCT, SERVICE, PROGRAM, ETC) *This question is required.

20. UPLOAD A PDF DOCUMENT THAT ALLOWS THE JURY TO UNDERSTAND YOUR PROJECT (Max 10 pages/ slides)

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21. WHAT WERE THE TIMELINES OF THE PROJECT? *This question is required.

22. WHAT INFORMATION DID YOU USE TO IDENTIFY THAT THIS OFFER WAS NEEDED? *This question is required. Please include any research or user insight you used to develop this campaign

23. WHAT ARE THE ACTUAL OR POTENTIAL TARGETED CUSTOMERS FOR YOUR OFFER? *This question is required.

24. DESCRIBE HOW YOU HAVE, OR WILL, EVALUATE THE PROJECT AND IF YOUR OBJECTIVES ARE MET, IF YOU HAVE CONDUCTED AN EVALUATION, DESCRIBE THE RESULTS *This question is required.

25. DESCRIBE THE ALLOCATION OF YOUR RESOURCES *This question is required. What was your budget? How did you decide how this was spent? What staff were able to support the project?

26. DESCRIBE YOUR MARKETING MIX *This question is required. See IFLA Marketing glossary for more information on the marketing mix/ 4 Ps: Marketing Glossary – IFLA

27. HAS YOUR ORGANISATION ENTERED INTO THE IFLA PRESSREADER MARKETING AWARDS BEFORE? *This question is required.