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Travel Week U.K. & Europe 2024 Buyer Survey

To help shape future events, please take a few minutes to respond to this survey, or email your feedback to info@thebrandusa.com. Provide your feedback by Tuesday, November 5.

1. Optional: Your name:

2. Optional: Your email:

3. Optional: Your organization:

4. What Market do you represent? *This question is required.

5. Have you attended this event before? *This question is required.

6. How many days of Brand USA Travel Week U.K. & Europe 2024 did you attend? *This question is required.

What were your goals for attending Brand USA Travel Week U.K. & Europe 2024? Please select all that apply.

*This question is required.

Connect with U.S. exhibitors via matchmade appointments
Connect with U.S. exhibitors via onsite networking
Connect with U.S. exhibitors via offsite networking / evening events
Connect with industry peers

8. How effective was the event at facilitating the below activities? *This question is required.

Space Cell	Very effective	Effective	Unsure / Not a goal	Ineffective	Very ineffective
Connecting with U.S. exhibitors via matchmade appointments	Connecting with U.S. exhibitors via matchmade appointments: Very effective	Connecting with U.S. exhibitors via matchmade appointments: Effective	Connecting with U.S. exhibitors via matchmade appointments: Unsure / Not a goal	Connecting with U.S. exhibitors via matchmade appointments: Ineffective	Connecting with U.S. exhibitors via matchmade appointments: Very ineffective
Connecting with U.S. exhibitors via onsite networking	Connecting with U.S. exhibitors via onsite networking: Very effective	Connecting with U.S. exhibitors via onsite networking: Effective	Connecting with U.S. exhibitors via onsite networking: Unsure / Not a goal	Connecting with U.S. exhibitors via onsite networking: Ineffective	Connecting with U.S. exhibitors via onsite networking: Very ineffective
Connecting with U.S. exhibitors via offsite networking / evening events	Connecting with U.S. exhibitors via offsite networking / evening events: Very effective	Connecting with U.S. exhibitors via offsite networking / evening events: Effective	Connecting with U.S. exhibitors via offsite networking / evening events: Unsure / Not a goal	Connecting with U.S. exhibitors via offsite networking / evening events: Ineffective	Connecting with U.S. exhibitors via offsite networking / evening events: Very ineffective
Attending educational / enrichment sessions	Attending educational / enrichment sessions: Very effective	Attending educational / enrichment sessions: Effective	Attending educational / enrichment sessions: Unsure / Not a goal	Attending educational / enrichment sessions: Ineffective	Attending educational / enrichment sessions: Very ineffective
Connecting with industry peers	Connecting with industry peers: Very effective	Connecting with industry peers: Effective	Connecting with industry peers: Unsure / Not a goal	Connecting with industry peers: Ineffective	Connecting with industry peers: Very ineffective

9. How satisfied were you with... *This question is required.

Space Cell	Very satisfied	Satisfied	Unsure / Not a goal	Unsatisfied	Very unsatisfied
The number of appointments	The number of appointments: Very satisfied	The number of appointments: Satisfied	The number of appointments: Unsure / Not a goal	The number of appointments: Unsatisfied	The number of appointments: Very unsatisfied
The length of each appointment	The length of each appointment: Very satisfied	The length of each appointment: Satisfied	The length of each appointment: Unsure / Not a goal	The length of each appointment: Unsatisfied	The length of each appointment: Very unsatisfied
The quality of U.S. exhibitors	The quality of U.S. exhibitors: Very satisfied	The quality of U.S. exhibitors: Satisfied	The quality of U.S. exhibitors: Unsure / Not a goal	The quality of U.S. exhibitors: Unsatisfied	The quality of U.S. exhibitors: Very unsatisfied
The quality of enrichment sessions	The quality of enrichment sessions: Very satisfied	The quality of enrichment sessions: Satisfied	The quality of enrichment sessions: Unsure / Not a goal	The quality of enrichment sessions: Unsatisfied	The quality of enrichment sessions: Very unsatisfied
The quantity of enrichment sessions	The quantity of enrichment sessions: Very satisfied	The quantity of enrichment sessions: Satisfied	The quantity of enrichment sessions: Unsure / Not a goal	The quantity of enrichment sessions: Unsatisfied	The quantity of enrichment sessions: Very unsatisfied
The onsite networking opportunities	The onsite networking opportunities: Very satisfied	The onsite networking opportunities: Satisfied	The onsite networking opportunities: Unsure / Not a goal	The onsite networking opportunities: Unsatisfied	The onsite networking opportunities: Very unsatisfied

10. How satisfied were you with... *This question is required.

Space Cell	Very satisfied	Satisfied	Unsure	Unsatisfied	Very unsatisfied	Not applicable / Did not attend
Monday evening: The V&A Museum	Monday evening: The V&A Museum: Very satisfied	Monday evening: The V&A Museum: Satisfied	Monday evening: The V&A Museum: Unsure	Monday evening: The V&A Museum: Unsatisfied	Monday evening: The V&A Museum: Very unsatisfied	Monday evening: The V&A Museum: Not applicable / Did not attend
Tuesday evening: Reception at County Hall	Tuesday evening: Reception at County Hall: Very satisfied	Tuesday evening: Reception at County Hall: Satisfied	Tuesday evening: Reception at County Hall: Unsure	Tuesday evening: Reception at County Hall: Unsatisfied	Tuesday evening: Reception at County Hall: Very unsatisfied	Tuesday evening: Reception at County Hall: Not applicable / Did not attend
Tuesday evening: Broadway Inbound hosted show	Tuesday evening: Broadway Inbound hosted show: Very satisfied	Tuesday evening: Broadway Inbound hosted show: Satisfied	Tuesday evening: Broadway Inbound hosted show: Unsure	Tuesday evening: Broadway Inbound hosted show: Unsatisfied	Tuesday evening: Broadway Inbound hosted show: Very unsatisfied	Tuesday evening: Broadway Inbound hosted show: Not applicable / Did not attend
Tuesday evening: Exhibitor hosted events	Tuesday evening: Exhibitor hosted events: Very satisfied	Tuesday evening: Exhibitor hosted events: Satisfied	Tuesday evening: Exhibitor hosted events: Unsure	Tuesday evening: Exhibitor hosted events: Unsatisfied	Tuesday evening: Exhibitor hosted events: Very unsatisfied	Tuesday evening: Exhibitor hosted events: Not applicable / Did not attend
Wednesday evening: Sky Garden	Wednesday evening: Sky Garden: Very satisfied	Wednesday evening: Sky Garden: Satisfied	Wednesday evening: Sky Garden: Unsure	Wednesday evening: Sky Garden: Unsatisfied	Wednesday evening: Sky Garden: Very unsatisfied	Wednesday evening: Sky Garden: Not applicable / Did not attend
Thursday evening: Reception at County Hall	Thursday evening: Reception at County Hall: Very satisfied	Thursday evening: Reception at County Hall: Satisfied	Thursday evening: Reception at County Hall: Unsure	Thursday evening: Reception at County Hall: Unsatisfied	Thursday evening: Reception at County Hall: Very unsatisfied	Thursday evening: Reception at County Hall: Not applicable / Did not attend
Evening events as a whole	Evening events as a whole: Very satisfied	Evening events as a whole: Satisfied	Evening events as a whole: Unsure	Evening events as a whole: Unsatisfied	Evening events as a whole: Very unsatisfied	Evening events as a whole: Not applicable / Did not attend

11. Which of the enrichment sessions did you find valuable? Select all that apply. *This question is required.

Tuesday: Leadership Alignment with Generative AI
Tuesday: Policy in Action: Facilitating Travel to the USA
Wednesday: Consumer Trends: The Year Ahead
Wednesday: Diversity in Storytelling
Thursday: U.S. Aviation Panel
Thursday: Greater Access to Off The Beaten Path Product and The Growing Demand for these Experiences

12. Did you choose to skip enrichment on any day? If so, why?

13. Are there any enrichment session topics you would like to see presented in the future?

14. In response to feedback, we reduced the number of enrichment sessions and increased the number of appointment slots this year. Did you prefer this format? *This question is required.

15. Overall, how satisfied were you with Brand USA Travel Week U.K. & Europe 2024? *This question is required.

16. What did you like most about the event? *This question is required.

17. Please rank the following priorities in order of importance to you: *This question is required. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Quality of Meetings
Quantity of Meetings
Enrichment / Educational Sessions
Networking Opportunities & Evening Events

18. If one of your priorities wasn't listed on the above question, what was it?

19. How likely are you to: *This question is required.

Space Cell	Very Likely	Likely	Undecided	Unlikely	Very Unlikely
Recommend this event to an industry colleague / peer?	Recommend this event to an industry colleague / peer?: Very Likely	Recommend this event to an industry colleague / peer?: Likely	Recommend this event to an industry colleague / peer?: Undecided	Recommend this event to an industry colleague / peer?: Unlikely	Recommend this event to an industry colleague / peer?: Very Unlikely
Attend this event in the future:	Attend this event in the future:: Very Likely	Attend this event in the future:: Likely	Attend this event in the future:: Undecided	Attend this event in the future:: Unlikely	Attend this event in the future:: Very Unlikely

20. How useful did you find the below means of communication? *This question is required.

Space Cell	Very Helpful	Helpful	Neutral	Unhelpful	Not applicable / Did not utilize
Pre-event emails	Pre-event emails: Very Helpful	Pre-event emails: Helpful	Pre-event emails: Neutral	Pre-event emails: Unhelpful	Pre-event emails: Not applicable / Did not utilize
Pre-event orientation webinar (Attended live)	Pre-event orientation webinar (Attended live): Very Helpful	Pre-event orientation webinar (Attended live): Helpful	Pre-event orientation webinar (Attended live): Neutral	Pre-event orientation webinar (Attended live): Unhelpful	Pre-event orientation webinar (Attended live): Not applicable / Did not utilize
Pre-event orientation webinar (Viewed recording)	Pre-event orientation webinar (Viewed recording): Very Helpful	Pre-event orientation webinar (Viewed recording): Helpful	Pre-event orientation webinar (Viewed recording): Neutral	Pre-event orientation webinar (Viewed recording): Unhelpful	Pre-event orientation webinar (Viewed recording): Not applicable / Did not utilize
Daily briefing emails	Daily briefing emails: Very Helpful	Daily briefing emails: Helpful	Daily briefing emails: Neutral	Daily briefing emails: Unhelpful	Daily briefing emails: Not applicable / Did not utilize
Onsite signage and announcments	Onsite signage and announcments: Very Helpful	Onsite signage and announcments: Helpful	Onsite signage and announcments: Neutral	Onsite signage and announcments: Unhelpful	Onsite signage and announcments: Not applicable / Did not utilize

21. Your feedback will help shape future events. Please provide any additional feedback, suggestions, or comments here: