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2024 Summer Ops Survey

Please enter your information below for our survey records. Your survey responses will remain anonymous.
4. Which summer activities does your resort currently offer? Please check all that apply. *This question is required.
5. What activities are you considering adding, if anything, within the next two years? Please check all that apply. *This question is required.
6. What activities, if any, are you considering removing in the next two years? Please check all that apply. *This question is required.
7. What is your target market for summer business? (Please rank the following on a scale of 1-5, with 5 being "most important" and 1 being "least important.") *This question is required.
Space Cell 12345Not Applicable
Locals
Drive-to visitors
Destination visitors
International visitors
8. What is your target audience for summer business? (Please rank the following on a scale of 1-5, with 5 being "most important" and 1 being "least important.") *This question is required.
Space Cell 12345Not Applicable
Families
Couples
Individuals
Businesses / groups
15. Evaluate these statements as they relate to your summer business:
  *This question is required.
Space Cell Strongly AgreeAgreeDisagreeStrongly DisagreeNot Applicable
Environmental stewardship is core to summer business.
Profitability is the first measure of success in summer business.
Summer business attracts new user groups.
Summer offerings are important to our winter guests.
Summer offerings are important to our lodging / hotel business.
Summer business supports our local community.
Summer offerings improve our real-estate value proposition.
Summer business improves hiring and staff retention.
We are a regional hub for outdoor activity in the summer.
17. SAM is planning its Summer Ops Camp for 2025. We are looking at Whistler, BC where we can look at the year round resort model, a myriad of summer activities and creative mountain programming, events, world class mountain biking ops, integrated sustainability efforts and community collaboration during the summer months. We are also looking at Gatlinburg which is a lively example of a mountain community at the foot of the most visited national park in the US with a large list of activities in a mountain environment. Or, we would like to know your idea for our next summer ops camp. *This question is required.
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