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Measuring the Business Impact of Learning [GP Strategies] - 2024/2025 Survey

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1. Do you agree/disagree with the following statements?

Space Cell	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I want to measure the business impact of learning programs.	I want to measure the business impact of learning programs.: Strongly Agree	I want to measure the business impact of learning programs.: Agree	I want to measure the business impact of learning programs.: Neutral	I want to measure the business impact of learning programs.: Disagree	I want to measure the business impact of learning programs.: Strongly Disagree
I believe it’s possible to prove learning’s impact.	I believe it’s possible to prove learning’s impact.: Strongly Agree	I believe it’s possible to prove learning’s impact.: Agree	I believe it’s possible to prove learning’s impact.: Neutral	I believe it’s possible to prove learning’s impact.: Disagree	I believe it’s possible to prove learning’s impact.: Strongly Disagree
I believe my L&D team has the capability to measure learning’s impact	I believe my L&D team has the capability to measure learning’s impact : Strongly Agree	I believe my L&D team has the capability to measure learning’s impact : Agree	I believe my L&D team has the capability to measure learning’s impact : Neutral	I believe my L&D team has the capability to measure learning’s impact : Disagree	I believe my L&D team has the capability to measure learning’s impact : Strongly Disagree
I feel executive pressure to measure learning’s impact.	I feel executive pressure to measure learning’s impact.: Strongly Agree	I feel executive pressure to measure learning’s impact.: Agree	I feel executive pressure to measure learning’s impact.: Neutral	I feel executive pressure to measure learning’s impact.: Disagree	I feel executive pressure to measure learning’s impact.: Strongly Disagree
It's important to set aside budget for measurement.	It's important to set aside budget for measurement.: Strongly Agree	It's important to set aside budget for measurement.: Agree	It's important to set aside budget for measurement.: Neutral	It's important to set aside budget for measurement.: Disagree	It's important to set aside budget for measurement.: Strongly Disagree
My L&D team sets aside budget for measurement.	My L&D team sets aside budget for measurement.: Strongly Agree	My L&D team sets aside budget for measurement.: Agree	My L&D team sets aside budget for measurement.: Neutral	My L&D team sets aside budget for measurement.: Disagree	My L&D team sets aside budget for measurement.: Strongly Disagree
My organization uses data to understand skill gaps.	My organization uses data to understand skill gaps.: Strongly Agree	My organization uses data to understand skill gaps.: Agree	My organization uses data to understand skill gaps.: Neutral	My organization uses data to understand skill gaps.: Disagree	My organization uses data to understand skill gaps.: Strongly Disagree

2. Which of the following best describes how your annual budget for learning is set?

Please enter an 'other' value for this selection.

3. The biggest challenge of measuring the impact of learning in my organization is:

You selected 'Other'. Please tell us the biggest challenge of measuring the impact of learning in your organization.

4. How is the learning function perceived within your organization?

Please enter an 'other' value for this selection.

5. Where do you place your organization on Watershed’s learning analytics scale?
We measure. The simple act of tracking and recording values.
Data evaluation. What happened? We try to make meaning out of the data we’ve measured.
Advanced evaluation. Why did it happen? We use advanced evaluation techniques—such as exploratory and inferential analytics—to search for relationships within our data to discover powerful insights.
Predictive and prescriptive analytics. Data is used to help us understand what will happen in the future.

6. The success of my department is primarily evaluated by:

7. How do you define the success metrics of a particular program?

Business impact metrics = L&D consults with the wider business so program success can be correlated with business KPIs (e.g. increase in sales)
L&D metrics = KPIs focus on program effectiveness such as completion rates and learner satisfaction)

8. When do you initially define the success metrics of a particular program?

9. Do you have analytics capability on your L&D team? [Check all that apply]

Yes - Data Analyst.
Yes - Statistician.
Yes - Data Engineer.
Yes - Systems Architect.
Yes - Other Please enter an 'other' value for this selection.
No

10. What option best describes your analytics staffing plans over the next 12 months?

You answered 'We'll borrow from a department outside of L&D'. Please provide further details of which department(s) you borrow analytics capability from.

11. Have you applied learning analytics in an interesting or unique way that demonstrates business impact? We’d love to know more!

Please share your measurement story below.

12. Which of the following best describes your role?

Please enter an 'other' value for this selection.

13. How many employees (or learners if extended enterprise) does your organization have?

If you have any comments or questions, then please use this space.

Thank you for your time—we appreciate it. You will receive a copy of the research report once the survey results have been analyzed in 2024. *This question is required.

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