2025 Broader Population Enrollment

Thank you for your interest in Broader Population Sampling as part of your participation in the 2025 Annual Survey of Museum-Goers (conducted by the American Alliance of Museums and Wilkening Consulting)!

This short enrollment form should take less than 1 minute to complete.

The participation fee for 2025 broader population sampling starts at $2,000.00.

If you have any questions, feel free to contact Susie Wilkening at susie (at) wilkeningconsulting (dot) com.

1. Name of museum or organization:

2. Location: City (If you are in a major metro area, please use the metro area, e.g., "Atlanta" instead of "Decatur.")

3. Location: US State, Canadian Province, or other country

4. Do you wish to purchase a sample for your city or state? (Don't worry, we'll confirm with you before we purchase the sample!)

City (metropolitan statistical area)
State
I'm not sure
I'm interested in specific demographic sampling (e.g., specific age or life stage, racial or ethnic groups, etc.)

5. Will you be partnering with any other museums to field the Broader Population Comparison in your city or state? (If so, we'll split the part of the fee that purchases the sample across all participating museums.)

Please enter an 'other' value for this selection.

6. Your name:

7. Your email address: