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2025 Salon Today 200

Page One

The 28th Annual SALON TODAY 200!

The landmark salon, spa and barbershop business competition is back, and better than ever. We're continuing to examine revenue growth, while also digging into some of the top best business practices that make salons soar. 

In the data collection portion, we ask everyone to enter their total sales revenue for 2022 and 2023. This information will be used to collect aggregate data about those two years. If you wish to compete in the Growth category of the competition and check that box, we will print the sales information and your growth rate in the SALON TODAY 200 issue, and post it online. If you didn't experience growth in 2022 or you don't wish to make your sales information public, we encourage you to NOT check the Growth category box, and simply compete in the Best Practice Category part of the competition. 

Everyone who is entering must complete two essays:

The first is an overall essay "Successes and Challenges," which encourages you to detail the progress you and your team made to grow your beauty-based business over the last year, as well as sharing some of the unique challenges you are facing. To be fair, we are not judging you on your challenges section of this essay, but your honest responses help us determine what content to focus on this year in our editorial coverage, as well as help shape the content for our Data-Driven Salon Summit, which will be in Scottsdale, AZ, April 27 & 28, 2025. 

For your second essay, select ONE of the best business practices in which you believe you excel in, and complete the corresponding essay. 

ALL SALONS MUST COMPLETE THE APPLICANT INFORMATION SECTION. THEN, EACH APPLICANT MUST COMPLETE THE "SUCCESSES AND CHALLENGES" ESSAY AND ONE BEST PRACTICE ESSAY.

SALON TODAY 200 Processing Fee: To be friendlier to our environment and to make processing simpler and easier, we only are accepting online applications. The processing fee is $75 when you submit your application. Deadline is October 31 at midnight (Pacific Standard Time.)

The SALON TODAY 200 will be published in the Spring 2025 issue  of SALON TODAY and posted before the issue goes to press. Good luck!

Eligibility & Criteria

  1. Your salon opened on or before January 1, 2022.
  2. Your salon has generated annual service and product sales revenues of at least $100,000 per year since 2022.
  3. Your business is primarily a provider of professional salon services, including, but not limited to, one or more of the following: hair care, nail care, grooming, skin care, body care and spa treatments.
  4. You completely fill out the Applicant Information portion of this form.
  5. You completely fill out the "Successes and Challenges" Essay.
  6. You select and completely fill out ONE Best Practice Category Essay.
  7. You pay the non-refundable $75 processing fee for the online application.
  8. You electronically sign and date the Owner Statement.

DEADLINES AND PROCESSING
All entries MUST BE COMPLETED no later than midnight PST on October 31, 2024. 
*Your mobile number will be held strictly confidential, and will only be used to verify information on your application, or to contact you about stories related to your application in SALON TODAY.
*We communicate ST200 news through email. Please use an address that is frequently checked by the owner/manager. This question requires a valid email address.
Have you applied before? *This question is required.
If yes, have you been named a Salon Today 200 before?
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