Email Marketer: Sample Cert.

What are the prevailing watchdogs governing email compliance?

• WCAG
• GDPR
• CAN-SPAM
• ADA
• Other - Write In Please enter an 'other' value for this selection.

How would you segment your email list for a B2C clothing brand?

• Age and gender only
• Demographics, purchase history, and interests
• Open rate and click-through rate
• Location and preferred brand

What is the single most important factor influencing email deliverability?

• Email Sender Reputation
• Third party links embedded
• Poor content and design
• Emails too small or too long
• High complaint rates
• Emails sent too often

Which A/B testing approach is most relevant for subject lines?

• Testing long vs. short subject lines
• Testing different emojis in the subject line
• Testing personalized vs. non-personalized versions
• Testing multiple versions against a control

What best practice should be followed when designing email calls to action (CTAs)?

• Use multiple CTAs within the email, to increase the likelihood that one of them will work
• Design prominent CTAs with clear and specific wording.
• Design CTAs that blend in with the rest of the email content
• Use vague and generic CTAs like "Learn More."

Would you like us to email your score to you? *This question is required.

• Yes
• No