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23/24 Peak Survey

1. Age

2. Income

3. Zip/postal code

How many days do you ski per season

What is your skiing ability level?

6. Do you own a pair of Peak Skis?

Please rank what factors most influenced your decision to try Peak Skis

How likely are you to recommend Peak Skis to your friends and family (10 -extremely likely; 1 = absolutely not)

	0	1	2	3	4	5	6	7	8	9	10
Not likely at all	0	1	2	3	4	5	6	7	8	9	10	Extremely likely

Please tell us a bit more on why you gave that score

What's the main reason you have not purchased Peak Skis

7. Would you consider purchasing skis online?

Why wouldn’t you consider purchasing skis online?

How many pairs of skis do you currently own and use?

9. How often do you purchase new skis?

Please enter an 'other' value for this selection.

10.

Where do you generally purchase your skis?

Local ski shop
Resort ski shop
Online
Demo to buy
Other - Write In Please enter an 'other' value for this selection.

11.

Please rank what factors are most important to you when purchasing a pair of skis

Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Price
Performance
Brand / Reputation
Graphics / Design
Recommendation / Word of mouth
Flexible return policy / customer support
Ski test results / online reviews

12.

Where do you learn about skis and other ski gear?

Magazines: Outside, Freeskier, Backcountry, etc.
Online Gear Reviews: TGR, Blister, Gear Junkie, Ski Talk, etc.
Friends & family
Ski shops
Coaches, guides, instructors
Social media
Ski shows
Other - Write In Please enter an 'other' value for this selection.

13. What media sources from the list below do you reference when researching ski reviews?

14.

Where, if at all, have you seen or heard advertising for Peak Skis?

15. How familiar are you with these brands of skis?

Space Cell	Never heard of it	I’ve heard of it	I know some things about it	I know a lot about it
Salomon	Salomon: Never heard of it	Salomon: I’ve heard of it	Salomon: I know some things about it	Salomon: I know a lot about it
Blizzard	Blizzard: Never heard of it	Blizzard: I’ve heard of it	Blizzard: I know some things about it	Blizzard: I know a lot about it
Volkl	Volkl: Never heard of it	Volkl: I’ve heard of it	Volkl: I know some things about it	Volkl: I know a lot about it
Nordica	Nordica: Never heard of it	Nordica: I’ve heard of it	Nordica: I know some things about it	Nordica: I know a lot about it
Black Crows	Black Crows: Never heard of it	Black Crows: I’ve heard of it	Black Crows: I know some things about it	Black Crows: I know a lot about it
Kastle	Kastle: Never heard of it	Kastle: I’ve heard of it	Kastle: I know some things about it	Kastle: I know a lot about it
Peak Skis	Peak Skis: Never heard of it	Peak Skis: I’ve heard of it	Peak Skis: I know some things about it	Peak Skis: I know a lot about it
Stockli	Stockli: Never heard of it	Stockli: I’ve heard of it	Stockli: I know some things about it	Stockli: I know a lot about it
J Skis	J Skis: Never heard of it	J Skis: I’ve heard of it	J Skis: I know some things about it	J Skis: I know a lot about it
Rossignol	Rossignol: Never heard of it	Rossignol: I’ve heard of it	Rossignol: I know some things about it	Rossignol: I know a lot about it
K2	K2: Never heard of it	K2: I’ve heard of it	K2: I know some things about it	K2: I know a lot about it
Atomic	Atomic: Never heard of it	Atomic: I’ve heard of it	Atomic: I know some things about it	Atomic: I know a lot about it

16.

How likely are you to purchase skis from one of these brands in the next three years?

Space Cell	Very unlikely	Unlikely	Neutral	Likely	Very likely
Salomon	Salomon: Very unlikely	Salomon: Unlikely	Salomon: Neutral	Salomon: Likely	Salomon: Very likely
Blizzard	Blizzard: Very unlikely	Blizzard: Unlikely	Blizzard: Neutral	Blizzard: Likely	Blizzard: Very likely
Volkl	Volkl: Very unlikely	Volkl: Unlikely	Volkl: Neutral	Volkl: Likely	Volkl: Very likely
Nordica	Nordica: Very unlikely	Nordica: Unlikely	Nordica: Neutral	Nordica: Likely	Nordica: Very likely
Black Crows	Black Crows: Very unlikely	Black Crows: Unlikely	Black Crows: Neutral	Black Crows: Likely	Black Crows: Very likely
Kastle	Kastle: Very unlikely	Kastle: Unlikely	Kastle: Neutral	Kastle: Likely	Kastle: Very likely
Peak Skis	Peak Skis: Very unlikely	Peak Skis: Unlikely	Peak Skis: Neutral	Peak Skis: Likely	Peak Skis: Very likely
Stockli	Stockli: Very unlikely	Stockli: Unlikely	Stockli: Neutral	Stockli: Likely	Stockli: Very likely
J Skis	J Skis: Very unlikely	J Skis: Unlikely	J Skis: Neutral	J Skis: Likely	J Skis: Very likely
Rossignol	Rossignol: Very unlikely	Rossignol: Unlikely	Rossignol: Neutral	Rossignol: Likely	Rossignol: Very likely
K2	K2: Very unlikely	K2: Unlikely	K2: Neutral	K2: Likely	K2: Very likely
Atomic	Atomic: Very unlikely	Atomic: Unlikely	Atomic: Neutral	Atomic: Likely	Atomic: Very likely