Please note: This survey is designed to collect data for the marketing of individual resorts. If you are part of a multi-resort ownership group, please complete this survey for individual resorts.
8. How are you prioritizing your overall marketing budget in FY 2024? If a category does not apply to your budget, leave it in the left column. (Please rank the following categories where you plan to spend, 1 = the most, 6 = the least) Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
Drag items from the left-hand list into the right-hand list to order them.
9. How are you prioritizing your traditional marketing budget in FY 2024? If a category does not apply to your budget, leave it in the left column. (Please rank the following categories where you plan to spend, 1 = the most, 4 = the least) Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
Drag items from the left-hand list into the right-hand list to order them.
10. How are you prioritizing your social media marketing budget in FY 2024? If a category does not apply to your budget, leave it in the left column. (Please rank the following categories where you plan to spend, 1 = the most, 7 = the least) Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
Drag items from the left-hand list into the right-hand list to order them.
11. How are you prioritizing your digital marketing budget in FY 2024? If a category does not apply to your budget, leave it in the left column. (Please rank the following categories where you plan to spend, 1 = the most, 7 = the least) Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
Drag items from the left-hand list into the right-hand list to order them.
Areas Slated for Spending Increase or Decrease
Factors Impacting Marketing — Biggest Concerns
In-House Creative/Marketing Teams
Multi-Resort Pass Partnerships
Strategic Priorities for Investment in FY 2024
People, Culture & Broader Social Issues
25. Rank the following in order of priority: Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
Drag items from the left-hand list into the right-hand list to order them.