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Consumer Brand Pulse Survey

1. In your opinion, how important is it for consumer brands (i.e. McDonalds, Apple, Coke etc.) to do the following things? *This question is required.

Space Cell	Very Important	Somewhat Important	Not Very Important	Not Important At All
Transparency between the brand & consumers	Transparency between the brand & consumers: Very Important	Transparency between the brand & consumers: Somewhat Important	Transparency between the brand & consumers: Not Very Important	Transparency between the brand & consumers: Not Important At All
Consistent product quality	Consistent product quality: Very Important	Consistent product quality: Somewhat Important	Consistent product quality: Not Very Important	Consistent product quality: Not Important At All
Having an authentic brand voice that is consistent over time	Having an authentic brand voice that is consistent over time: Very Important	Having an authentic brand voice that is consistent over time: Somewhat Important	Having an authentic brand voice that is consistent over time: Not Very Important	Having an authentic brand voice that is consistent over time: Not Important At All
Sustainability and/or ethical business practices	Sustainability and/or ethical business practices: Very Important	Sustainability and/or ethical business practices: Somewhat Important	Sustainability and/or ethical business practices: Not Very Important	Sustainability and/or ethical business practices: Not Important At All
Having a good reputation among consumers	Having a good reputation among consumers: Very Important	Having a good reputation among consumers: Somewhat Important	Having a good reputation among consumers: Not Very Important	Having a good reputation among consumers: Not Important At All
Create products/campaigns based on consumer feedback	Create products/campaigns based on consumer feedback: Very Important	Create products/campaigns based on consumer feedback: Somewhat Important	Create products/campaigns based on consumer feedback: Not Very Important	Create products/campaigns based on consumer feedback: Not Important At All
Invest in supporting my interests & passions (i.e. sports, gaming, entertainment, music)	Invest in supporting my interests & passions (i.e. sports, gaming, entertainment, music): Very Important	Invest in supporting my interests & passions (i.e. sports, gaming, entertainment, music): Somewhat Important	Invest in supporting my interests & passions (i.e. sports, gaming, entertainment, music): Not Very Important	Invest in supporting my interests & passions (i.e. sports, gaming, entertainment, music): Not Important At All