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Communications & Media Use 2023 Sampling Form

Welcome and Thank You For Your Time

Audience Outlook Monitor - Communications & Media Use Sampling
 
Thank you for joining the 2023 Communications & Media Use Survey Cohort. Participating organizations will send out email messages requesting cooperation with the survey. Each organization must advise WolfBrown as to their sampling plan (i.e., the number of email addresses to which they’ll send messages).
 
  • Quantity: minimum of 1,000 and maximum of 10,000 (shoot for at least 3,000, if possible) 
  • Generally, we suggest a look-back period of transaction activity from 9/1/2020 to the present date (smaller organizations might extend the look-back period to 9/1/2019)
  • Natural mix of subscribers and individual ticket buyers
(As a point of information, we've seen response rates averaging 5%, and ranging from 1% to 10%. When two emails were sent, an initial message and a second reminder message approximately four days after the first one, the reminder message generated an additional 25% to 35% of all responses. Therefore the reminder message is highly recommended.)
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