ELT Market Report: Saudi Arabia
Saudi Arabia is a key source market for the UK ELT sector. It has been leading post-pandemic market recovery and became the biggest source market for UK ELT providers in 2022.
Traditionally most Saudi students have been sponsored (so-called scholarship) students but there is anecdotal evidence that growth is also being driven by increased demand for study abroad among self-funded students.
This research, commissioned by English UK and the British Council, will equip accredited language centres with cutting-edge intelligence and guidance on the recruitment potential. Key areas include:
- Understanding the short- and long-term potential of the market for UK ELT;
- Exploring the growing segment of self-funded students and how to tap into it;
- Understanding students’ motivation to choose the UK as their study destination as well as their expectations and the challenges they face (before and during the course);
- Informing the recruitment strategy of English UK members seeking to expand to Saudi Arabia.
Please complete the survey by 7 August 2023. The results will be presented at English UK’
s Marketing Conference on 29 September 2023.
Thank you for your contribution.
Patrik Pavlacic
Chief Intelligence Officer
BONARD