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IDEA Phase 1 Sampling Form

Welcome and Thank You For Your Time

Audience Outlook Monitor - IDEA Study Phase I Sampling
 
Thank you for being a part of the IDEA Study. Participating organizations will send out email messages requesting cooperation with the survey, using a stratified sampling approach described below. Each organization must advise WolfBrown as to their sampling plan (i.e., the number of email addresses within each of the three categories or “samples” to which they’ll send messages).
 
  • Sample 1: Diverse Programs (optional)
    Visitors or ticket buyers who attended one or more programs specifically intended for culturally diverse audiences. These might be special events (e.g., Gospel, Día de los Muertos concert, Lunar New Year concert) or regular events focusing primarily on one or more diverse cultures or diverse population segments.
  • Quantity:  minimum of 500 and no maximum
     
  • Sample 2: General Programming
    Natural mix of ticket buyers to regular programs, randomly selected, then purged of Sample 1
    Quantity:  minimum of 1,000 and maximum of 10,000 (shoot for at least 3,000 or 4,000, if possible)

Generally, we suggest a look-back period of transaction activity from 9/1/2020 to the present date. Smaller organizations might extend the look-back period to 9/1/2019.

If you are unable to achieve the 500 minimum count of records for Sample 1, consolidate Sample 1 into Sample 2. Thus, some organizations will only send messages to Sample 2.
 
As a point of information, response rates for this survey have ranged from 1% to 10% across the two samples, with an average of 6%. Two emails were sent, an initial message and a second reminder message three days after the first one. The reminder message generated an additional 25% to 35% of all responses.
How many emails will you be using for each sample? (If you will not be sending both samples, please put a zero for Diverse Programs) *This question is required.
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