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Broker BSLS survey questions Rostrum and AE3

Drilling down into the social media strategies of mortgage intermediaries

Research targeted to understand the appetite and usage of social media by mortgage advisers to engage with clients 
1. Have you ever created a TikTok video? *This question is required.
2. Which of the following channels do you use for work purposes?
  *This question is required.
3. Thinking about your client base, how many of those do you estimate are using TikTok?
  *This question is required.
4. Where do you think your clients tend to look for help and tips when it comes to buying a property, securing a mortgage or remortgaging? (please tick all that apply)
  *This question is required.
5. To the best of your knowledge, do any of your clients, friends, family or colleagues use social media platforms such as TikTok or Instagram to get information about buying a house, managing their finances or getting a mortgage?
  *This question is required.
6. Have you ever considered posting videos on TikTok with the intention of reaching more potential customers or providing mortgage/property information to your customers?
  *This question is required.
7. (For those who answered a. to question 7) How useful has your TikTok channel been to your business when it comes to reaching and engaging your target audience on the mortgage and home buying process?
 
8. Would you like to see more UK mortgage lenders using TikTok to provide tips and information about products or dispelling myths about the market?
  *This question is required.
9. Do you think there is appetite from mortgage/remortgage customers to receive content relating to the mortgage process via channels such as TikTok?
  *This question is required.
10. What would be your main reason for not sharing mortgage tips and market insights on channels such as TikTok? (please tick one)
  *This question is required.
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