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2023 Salon Today 200

Page One

The 26th Annual SALON TODAY 200!

As salons, spas and barbershops continue to rebuild from the pandemic, the day-to-day rhythms have started to normalize. That's not to say that today's realities don't present their own challenges.  After a few years of shifting the focus of the 200, we returning the SALON TODAY 200 competition back to growth and successful best business practices, with some important changes.

For your sake and ours, we are continuing to simplify the program, making both entering and judging less time-consuming and a bit easier.

In the data collection portion, we ask everyone to enter their total sales revenue for 2020 and 2021. This information will be used to collect aggregate data about those two years. But if you wish to compete in the Growth category of the competition and check that box, we will print the sales information and your growth rate in the SALON TODAY 200 issue, and post it online. 

If you didn't experience growth in 2021 or you don't want your information made public, we encourage you to NOT check the Growth category box, and simply compete in the Best Practice Category part of the competition. 

one who is entering must complete two essays:

The first is an overall essay "Successes and Challenges," which encourages you to detail the progress you and your team made to rebuild and grow your business in 2021 and 2022 to date, as well as share some of the unique challenges you are currently facing. 

For your second essay, select ONE of the best business practices in which you believe you excel in, and complete the corresponding essay. 


SALON TODAY 200 Processing Fee: This year, we are only able to accept the online applications. And the processing fee is $75 when you submit your application. Deadline has been extended until November 15th, at midnight PST !

The SALON TODAY 200 will be published in the Spring 2023 issue  of SALON TODAY and posted before the issue goes to press. Good luck!

Eligibility & Criteria

  1. Your salon opened on or before January 1, 2020.
  2. Your salon has generated annual service and product sales revenues of at least $100,000 per year since 2020.
  3. Your business is primarily a provider of professional salon services, including, but not limited to, one or more of the following: hair care, nail care, skin care, body care and spa treatments.
  4. You completely fill out the Applicant Information portion of this form.
  5. You completely fill out the "GROWTH AND CHANGE" Essay.
  6. You select and completely fill out ONE Best Practice Category Essay.
  7. You pay the non-refundable $75 processing fee for the online application.
  8. You electronically sign and date the Owner Statement.

All entries MUST BE COMPLETED no later than midnight PST on November 15, 2022. 
*Your mobile number will be held strictly confidential, and will only be used to verify information on your application, or to contact you about stories in Salon Today.
*We communicate ST200 news through email. Please use an address that is frequently checked. This question requires a valid email address.
Have you applied before? *This question is required.
If yes, have you been named a Salon Today 200 before?