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PHYCURE Diagnostic


The PHYCURE diagnostic is an assessment of biopharmceutical brand health across seven dimensions:
  • Patient Target
  • HCP Target
  • Yes Journey
  • Competitive Landscape
  • Unmet Needs
  • Rational Benefits
  • Emotional Benefits
This assessment will take about 10 – 15 minutes. Vivisum will synthesize your inputs and identify critical knowledge gaps for your product. 

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