Audience Audit, Inc. is a marketing research and strategy agency with its corporate headquarters in Chandler, Arizona, USA. Audience Audit provides research services for marketing agencies and their clients.
This policy defines the commitment of Audience Audit to protect the privacy of personal information that is collected or used during the course of conducting Audience Audit marketing research activities. Audience Audit will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this policy.
We respect the privacy rights of individuals.
Audience Audit will respect the legal requirements that exist regarding the privacy of personal information and is committed to complying with all applicable laws. Audience Audit will, from time to time, review its personal information collection, use, and disclosure practices in order to assure compliance with laws and regulations.
Notice
In the course of conducting our marketing research activities, Audience Audit collects data from individuals who have agreed to participate in research after being informed about the nature and general objectives of the research. The purpose of our research is to provide answers and guidance to our clients as they relate to marketing questions. Data is often collected using marketing research surveys involving consumers and business professionals. Prior to being shared with a research client, the survey data is combined into aggregate form without any personally identifiable information.
Audience Audit may disclose personal information, including personally identifiable information, collected during research activities to data controllers or data processors contracted by Audience Audit to perform or assist in the performance of marketing research surveys or other marketing research activities as specified by Audience Audit (research suppliers). Any research supplier engaged by Audience Audit is contractually obligated to comply with the principles set forth in this policy.
Personal information is used for research purposes only and will not be used to market any products or services unless that possibility has been clearly disclosed in advance to research participants and explicit, opt-in consent has been given by the research participant.
The data types collected and purpose for collection:
- Contact information: Some or all of the following – name, postal address, email address, and telephone number. Such actively submitted, personally identifiable information is used to process survey incentives and respondent requests for additional information.
- Self-reported survey research responses: Such information, usually collected via online surveys is reported in aggregate and reported without contact information for the purpose of providing marketing research guidance to our research clients.
- Online survey application passive electronic information: Our online survey application uses “transient cookies” also known as session cookies for the purposes of holding a session key that will enable an online survey participant to log back into a survey if for any reason the participant must stop, or their internet connection is interrupted. Once the browser is closed, the cookie is removed. IP addresses are stored for the duration of a research study to avoid responder duplication and for data security purposes. Web browser user agent data is collected to indicate web browser client and version so that we can deliver the optimal survey experience to the user and debug any technical survey issues.
Choice
Audience Audit ensures that participation is voluntary, and the nature and purpose of the research is disclosed to research participants in advance of research.
Audience Audit will respect the right of anyone to refuse requests to participate in research and the right of those already engaged in research to terminate their participation.
Personal information is used for research purposes only. If personal information is to be disclosed to a third party other than agents performing research tasks on behalf of Audience Audit or to be used for a purpose that is materially different from that originally disclosed to or authorized by individuals, research participants will be provided with clear and explicit, choices regarding the use of their information.
Security
Audience Audit will maintain the security of personal information and protect the integrity of such information with a commercially reasonable and appropriate degree of care.
Data Integrity
Audience Audit limits the personal information that it processes to that which is relevant for the purposes of the particular data processing. Personal information is not processed in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by the individual. To the extent necessary for these purposes, reasonable steps are taken to ensure that personal information is reliable for its intended use, accurate, complete, and current.
Audience Audit retains personally identifiable information only for as long as it serves a purpose for processing that is compatible with the purposes for which the information was collected or subsequently authorized by the individual.